MAM
Isobar India launches ‘Voice Playbook’ to help marketers transform businesses
Isobar India publishes its first Voice Playbook that explains how voice technology will shape the future of human interactions and more specifically the technical nuances; real life implementation, and how it can be integrated into businesses today. India is one of the fastest growing Voice markets in the world with nearly 82% of smartphone users already well disposed to voice-activated technology as suggested by industry reports.
The playbook unpacks the potential impact of Voice on the global media & marketing industry and also how marketers can win with Voice.
Shamsuddin Jasani, Group MD, Isobar South Asia comments, “Voice is the next big thing and will continue to grow as voice devices proliferate; 5G becomes accessible, and the demand for improved user experience increases. Whatever you make has to enhance your brand and customer experience in a real and purposeful way. Voice enables an intimate and conversational relationship between brands and people. At Isobar, we believe that this new form of marketing can potentially be a big game-changer in the world of marketing. ”
Voice will soon replace type, tap or swipe. The technology enables intuitive human interaction with AI enabled devices to allow consumers to do everything they would otherwise do using text, right from shopping to search, to activating smart homes. It will also accelerate towards 1 billion mobile phone users as it breaks the literacy barrier and goes into media dark areas of India.
The playbook will throw light on insights that will help you enhance your brand-customer journey. It covers:
· Importance of Voice
· Understanding the Consumer
· Growth of Voice SEO
· Decoding Voice for your brands
· Future of Voice solutions
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
