MAM
Amagi announces 1,000-channels broadcast monitoring facility
MUMBAI: Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that it has launched a new broadcast monitoring facility in New Delhi, India. The state-of-the-art facility can monitor up to 1,000 channels with 24×7 support, and is powered by playout monitoring platform on the cloud, complete with ML-ready advanced automation capabilities.
“As large and traditional broadcasters are starting to make cloud as their primary playout and distribution platform, the need of the hour is a complete platform that can accommodate all operational needs of broadcasters on the cloud platform”, said Baskar Subramanian, co-founder, Amagi. “In this context, apart from cloud playout, it’s imperative that broadcasters also focus on comprehensive monitoring capabilities as well to manage broadcast operations on the cloud. Amagi’s new monitoring facility is a direct response to evolving needs of the industry”.
Being a cloud-first technology company, Amagi has invested in building automation across the workflow, starting from live and media ingest, pre-processing of content to explore automated delivery mechanisms and making operations monitoring efficient and automated. Amagi’s powerful monitoring platform runs on the cloud and is extensible as it is completely resource-unconstrained and can scale to hundreds of channels without any capital infrastructure. The platform is also AI/ML-ready in terms of embracing cutting-edge audio-video based machine-learning capabilities in driving automation further and reduce human costs and errors dramatically over time.
“Amagi’s new monitoring facility allows global broadcasters across linear TV and OTT enhance their broadcast operations- be it for live sports, news or thematic content. The extended capability sets us apart in the market as we can scale operations in no time as per our client needs” added Srini, co-founder, Amagi.
Amagi has deployments in 40+ countries and delivers more than 200 channels to audiences worldwide. Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, IMG, PBS America, Quest TV, Zee TV, and ‘digital first’ networks – Tastemade, Cinedigm, TYT, RoosterTeeth, PeopleTV and more. Amagi also offers content delivery and monetization solutions on platforms such as YouTube TV, Sony PlayStation Vue, SonyLIV, Twitch, Amazon Prime Video, Xumo, YuppTV among others.
For more information about Amagi and its cloud-based broadcast solutions, visit www.amagi.com. Amagi solutions will also be on display at IBC2019, Amsterdam from September 13-17, 2019, Booth #2.B19.
MAM
BKT Tyres launches ‘Elevate Your Drive’ campaign with Ranveer Singh
TV led multimedia campaign marks BKT’s entry into India’s on highway tyre market.
MUMBAI: When ambition meets asphalt, the road suddenly looks a lot wider. BKT Tyres has rolled out a new brand campaign titled ‘Elevate Your Drive’, fronted by actor Ranveer Singh, as the company formally enters India’s on highway tyre market. The television led multimedia campaign introduces the brand’s core consumer proposition built around confidence, progress and performance on the road.
At the heart of the campaign lies a simple human insight: while most people aspire to move ahead in life, uncertainty and self doubt often slow their journey. Replace doubt with confidence, the brand argues, and every drive becomes a step towards something bigger.
The campaign film features Ranveer Singh appearing as himself, reflecting the spirit of ambition and forward momentum. Through a voiceover, he threads together stories of individuals from different walks of life, capturing their journeys from good to great and from ordinary to extraordinary.
Alongside the visual storytelling, the campaign also introduces a new sonic identity for the brand, designed to help BKT build recall across platforms through a distinctive audio signature that echoes the idea of elevation.
BKT, chief marketing officer India Mahesh Koppad said the campaign aims to position the brand with a clear purpose as it expands its presence in the Indian consumer segment.
“With ‘Elevate Your Drive’, we are positioning BKT Tyres for Indian consumers and our channel partners with a meaningful purpose. Mobility is about empowering progress in a market where consumers seek reliability, performance and meaning from the brands they choose. Our ambition is to enable every Indian vehicle owner to move forward with confidence,” he said.
Expereal co founder Avik Chattopadhyay who worked on the brand strategy for India, noted that entering the consumer tyre segment requires a strong focus on purpose and positioning.
“The best way for an off highway specialist brand to enter the consumer segment is to adopt a deeply customer centric approach to purpose, promise and positioning. BKT Tyres aims to enhance every vehicle owner’s progress and driving delight by creating an ecosystem that empowers individuals to move ahead with confidence,” he said.
The creative campaign was conceptualised and executed by Infectious Advertising. The film was produced in collaboration with Mangata Films and Prachar Communications.
Infectious, creative chairman and managing partner Ramanuj Shastry said the idea behind the campaign was to capture the relentless human pursuit of improvement.
“The journey from good to better never really ends. For some, victory is the destination, but for the truly great it is only a pitstop. BKT Tyres ensures that when the human spirit wants to go further, the road does not hold it back,” he said.
With the ‘Elevate Your Drive’ campaign rolling out across a high reach media mix, BKT Tyres is looking to build early visibility and connect with Indian consumers as it accelerates into the on highway market.
