Account
Tata Capital awards digital creative mandate to Kinnect
MUMBAI: Kinnect (formerly known as Social Kinnect) has been awarded the digital creative mandate for Tata Capital Ltd. The account was won following a multi-agency pitch.
Kinnect will be responsible for digital creative strategy, content creation and online reputation management across all of Tata Capital's digital platforms. Media Kinnect – the agency’s media buying arm – will be responsible for Tata Capital’s branding media.
Over the last 12 years, Tata Capital has established itself as a leading player in the BFSI space. It has provided a wide array of products and services in the financial sector and operates across commercial finance, infrastructure finance, wealth management, consumer loans and distribution and marketing of Tata Cards.
Commenting on this win, Kinnect CEO Rohan Mehta said, “With the finance sector looking towards digital inclusion more than ever, Kinnect's team of motivated digital marketers is excited to reshape the way finance is perceived in the digital space. Digital is the most efficient medium to cater to diverse audiences, and our expertise and experience in the BFSI sector will ensure we help Tata Capital do just that.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
