Brands
Togglehead launches an in-house production division, Togglehead Studios
National: Scaling new heights, Togglehead, a leading independent digital agency in Mumbai recently announced the launch of an in-house production division, Togglehead Studios.
Commenting on the development, Akshay Popawala, Co-founder and Director of Digital Communication/Strategy, Togglehead says, “Since inception, we’ve always gone the extra mile towards ensuring a creative and integrated digital solution to our brands. The launch of a production team stems from this endeavor. We now have a robust team on board to design story-driven messages that deliver a multi-sensory experience.”
“From a business stand-point, this recent addition in our team definitely opens the door to numerous unexplored avenues for us, especially now with the increasing significance of video marketing,” adds Aatef Bham, Co-founder and Director of Business Development, Togglehead.
To introduce the team behind the scenes, Prashant Gaikwad is now at the forefront of the department as an Executive Creative Director. His stints across some of the leading agencies have earned him a remarkable experience of 13 years with brands like Maruti, Hindustan Unilever, Tanishq, Idea Cellular, Tata Group, and many more.
Sharing his views on the newly formed team, Prashant says, “Our team has had a great start with work that has not only been appreciated by our brands but has also been recognized in the industry. A recent example of this would be #ThankYouBhaiya, a film conceptualized and produced for Gits Foods that encapsulates the essence of Raksha Bandhan and Independence Day. We look forward to maintaining and building on this standard in the future as well.”
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
