MAM
Softline launches festive campaign to promote India’s ‘First Comfort Fit Pocket Leggings’
MUMBAI: This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.
In line with its brand philosophy ‘Effortless You’, the TVC will emphasise on the benefits of Pocket in women’s daily wear. With the launch of Softline Comfort Fit Pocket Leggings, the brand aims at empowering the women with enhanced mobility and convenience.
Along with the TVC, the brand has also launched an interactive online game called ‘Softline Pocket Game’, which will a pivotal role in creating saliency for the product. The users can compete virtually with other players and the highest scorer will get an exciting gift hamper from Softline.
Commenting on the campaign, Rupa & Company Ltd president and brand director Vikash Agarwal said, “We are introducing a new category to women’s daily wear and trying to create conversation around Softline Comfort Fit Pocket Leggings by engaging with the consumers in a meaningful way. The festive season always calls for an effortless style statement and with the inclusion of pockets in women’s daily wear we aim at empowering them with enhanced mobility and convenience. To create awareness about the product we have chalked out an aggressive marketing plan touching all the promotion avenues and we are confident of striking the right chord with the audience.”
In addition to that, Softline has also introduced another customer engagement initiative to promote India’s First Comfort Fit Pocket Leggings. As part of the offer, customers of Softline Leggings and Outerwear will be eligible for an assured free gift of Nivea Crème worth Rs. 50 and will stand a chance to win a Smartphone worth Rs. 12,900.
MAM
Karnataka clears Rs 4,824 crore investment projects across 13 districts
37 new industries approved, projects expected to create 14,525 jobs.
MUMBAI: If investment is the fuel of economic growth, Karnataka has just stepped on the accelerator. The Government of Karnataka has approved industrial projects worth Rs 4,824.31 crore, a move expected to generate 14,525 new employment opportunities across the state, according to a report by Press Trust of India. The approvals were granted during the 158th meeting of the Karnataka State Level Single Window Approval Committee, chaired by state industries authorities.
Karnataka industries minister M B Patil said the committee cleared 37 new industrial proposals and two additional investment projects spread across 13 districts, including Vijayapura, Bagalkote, Chitradurga, Kolar and Ramanagara.
The projects span a wide range of sectors such as information technology infrastructure, sugar manufacturing, technical textiles, compressed biogas, aerospace, jewellery manufacturing, electronics, software services and hospitality, including five star hotel development.
Patil said the diverse mix of industries reflects Karnataka’s strategy of attracting investments across both traditional manufacturing sectors and emerging technology driven industries.
Of the total proposals cleared, 22 projects fall under the large and medium industry category, each involving investments of more than Rs 50 crore.
Together, these projects account for Rs 3,908.68 crore in investment and are expected to create approximately 12,475 jobs.
Another 15 projects are classified as new industrial ventures with investments ranging between Rs 15 crore and Rs 50 crore. These projects collectively represent Rs 350.60 crore in investment and are expected to generate around 1,750 jobs.
In addition, the committee approved two further projects worth Rs 565.03 crore, which are expected to create about 300 employment opportunities.
Among the notable proposals cleared by the committee is a major information technology infrastructure development project by Bagmane Constructions Private Limited with an investment of Rs 494.65 crore.
Another significant project involves Karnataka Bangaru Sugars Pvt Ltd, which received approval to establish a sugar manufacturing facility worth Rs 443.50 crore.
In the textiles sector, Kleine Pax Ltd secured approval to set up a technical textiles manufacturing unit involving an investment of Rs 376 crore.
The hospitality sector also saw a major proposal, with Trishul Buildtech and Infrastructure Pvt Ltd receiving approval to develop a five star hotel project worth Rs 300 crore.
Meanwhile, the state also cleared a compressed biogas production facility by Troult Grass Pvt Ltd involving an investment of Rs 257.77 crore in Mudhol.
In the electric mobility segment, Tsuyo Manufacturing Pvt Ltd has been approved to set up a motor and controller manufacturing facility for electric vehicles, with an investment of Rs 250 crore.
Officials said the distribution of projects across multiple districts is expected to strengthen regional industrial development and expand employment opportunities beyond the state’s established technology hubs.
With the approvals spanning sectors from traditional manufacturing to next generation technologies, Karnataka aims to reinforce its position as one of India’s leading investment destinations while supporting job creation across diverse industries.
