Ad Campaigns
Seagram’s Royal Stag adds Jasprit Bumrah to ‘Dream Team’
MUMBAI: Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.
Welcoming Bumrah to the ‘Royal Stag Dream Team’, which comprises of names like Yuvraj Singh and Mahendra Singh Dhoni, Pernord Ricard CMO Kartik Mohindra said, “Royal Stag has always been an iconic brand that has inspired people to dream, achieve, and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats.”
Sharing similar views, Pernord Ricard India general manager marketing Ishwindar Singh told Indiantelevision.com that the brand is proud to have Bumrah onboard.
Elaborating more on the process of getting Bumrah to be a part of the dream team, he shared, “We had associated with the ICC for the world cup and once that got over, we thought of bringing someone (from the team) on board, as sports is a continuous and dynamic medium. We were looking for someone who is living our brand philosophy of ‘Make it Large’. And when we met Bumrah, we realised that he is a perfect fit, as he is someone who came from a small town, started his career young, and has worked really hard to achieve what he has achieved.”
Singh added, “It was a small conversation with Bumrah, it did not go back-and-forth for long because when he saw the brand, he also realised that our philosophies were matching.”
Bumrah, indeed, seemed much excited to be associated with the brand that has had a long connection with cricket. He commented, “I am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of ‘Making it Large’ irrespective of the challenges and hurdles I faced.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
