iWorld
Entertainer’s Cricket League targets 400 crore valuation in first season
Mumbai: The Entertainer’s Cricket League, the first of its kind social media celebrity-based cricketing league is expected to generate a revenue of over 30 crores in the first season alone. League founders, Anil Kumar and Himanshu Chandnani have rounded up an elite set of captains including Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui and Anurag Dwivedi who will pick their own team to compete in this T10 cricket league.
“The Entertainer’s Cricket League presents a unique opportunity for corporates and brands as it opens them up to the world of Influencer marketing, the fastest-growing vertical in the marketing industry. Not only does this give them direct access to an individual team’s 15 social media celebrities but also broader access to the wider pool of talent that they can associate with. It’s simple, this is a one-stop solution for any brand because they will have 150 creators under the same roof at the same time.” said Entertainer’s Cricket League founder Himanshu Chandnani.
The creators will each lead one of the six franchises with each team further picking in the form of the draft from a vast pool of 250 popular social media celebrities out of which 96 social media celebrities will make the final cut. These will include popular creators across multiple industries such as technology, finance, infotainment, education, motivation & self-help, and entertainment including vloggers, gaming, fashion and lifestyle from India. The Entertainer’s Cricket League will turn out to be the ultimate experience for content lovers across the country.
“We are excited to be a part of this huge amalgamation between cricket and culture and are backing our initial aim of building an inclusive community for all kinds of social media celebrities. We look forward to the first step in what will definitely prove to be a legacy league in India and revolutionize the way brands and corporations can optimize their marketing strategies. With the launch of the ECL, we aim to make the community of social media celebrities more accessible for corporations and on the flipside also give smaller celebrities creative and monetary opportunities.” Entertainer’s Cricket League founder Anil Kumar signed off.
ECL is currently in the process of finalizing broadcasting rights with an undisclosed broadcaster which will only elevate the scale on which this league will reach almost an expected viewership of 100 crore. The league is expected to be played in the latter half of the year.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
