MAM
WATConsult bags digital duties for Goibibo
MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.
As part of the mandate, WATConsult will focus on strategizing, conceptualising and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.
Goibibo is one of the best-recognised online travel brand that provides a range of choice in all things travel – hotels, flights, trains, bus and intercity & airport cabs for travellers. It is one of the most trusted online travel companies in terms of providing quickest travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.
Speaking on the win, WATConsult founder and CEO Rajiv Dingra commented, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”
Sharing thoughts on collaborating with WATConsult chief marketing officer Sunil Suresh Goibibo said, “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”
Brands
Amazon appoints Menka Asrani as lead studio
To drive branded content for Prime Video within Amazon Ads ecosystem
MUMBAI: Amazon has appointed Menka Asrani as lead studio, strengthening its branded content ambitions within the Amazon Ads ecosystem for its OTT platform.
Asrani announced the move, saying she will lead branded content initiatives that bring together storytelling, brand partnerships and audience-first thinking. “This role brings together storytelling, brand partnerships and audience-first thinking—areas I’ve been deeply passionate about throughout my career,” she shared, adding that she looks forward to building content solutions that forge stronger connections between brands and audiences in the premium digital entertainment space.
She also expressed gratitude to Gulshan Verma for the opportunity and said she is eager to collaborate with the team to shape brand storytelling at scale.
Asrani joins Amazon after a year at Collective Artists Network, where she served as head brand solutions – BigBang.Social. Prior to that, she spent over three years at Viacom18 Media Private Limited, leading branded content creative for digital ventures at JioCinema’s entertainment vertical.
Her earlier stint as head of sales strategy and brand solutions at Zee5 saw her drive data-led content solutions and revenue strategies across digital and tv+. She has also held brand solutions roles at The Walt Disney Company, Bloomberg TV India and DB Corp Ltd., building intellectual properties and multi-platform brand partnerships.
Across her career, Asrani has produced and shaped high-impact branded properties and original formats. These include the L’Oréal Professional Indian Hairdressing Awards, an original hairstyling reality series featuring filmmaker Karan Johar as a judge, the anthology Saath By Chance on JioCinema, and Royal Stag Barrel Select Large Short Films’ Select Films Select Conversations.
With over a decade of experience spanning print, television and digital, Asrani brings a rare mix of creative instinct and commercial acumen. At Amazon, that blend is expected to power branded storytelling that feels less like advertising and more like entertainment audiences choose to watch.
