MAM
Superstar, Hrithik Roshan becomes the ultimate photobomber
MUMBAI: The backbone of the Indian Film Industry is its large, loyal and extremely loving fanbase. The success behind any film, actor or director is credited to the audience that has made them the superstars they are today and has made the Indian film industry one of the biggest and most powerful in the world. Star Gold has always aimed at providing opportunities which connect and bring fans and their superstars closer. And to bring alive one such moment, the channel initiated an exciting experiential for Hrithik Roshan’s fans.
What they thought was just an opportunity to express their love for Hrithik and his latest release, Super 30, resulted in nothing short of a dream come true. As the fans recorded their special messages and posed with the movie poster, they were photobombed by the superstar himself! Star Gold captured the endearing moments of the fan reactions, shots of Hrithik listening in on what they had to say about him and finally their reaction after he photobombed them.
“Super 30 has been a very close film to my heart. With the television premiere, I am glad that the families will be able to watch the story that inspired, moved and celebrated the lives of each and every individual associated with the journey.” said Superstar, Hrithik Roshan.
The inspiring film Super 30 was an incredible fit for this activity as the movie propels audiences to believe that with passion and hard work any dream can transcend into a reality. “As a broadcasting network we have always put our audience at the center of everything we do. Creating this moment for Hrithik and his fans was extremely special to us and we intend to create many such moments in the future. This would not have been possible without Hrithik’s enthusiasm and energy. His love for his fans is very special and heartwarming.”, said Spokesperson, Star India
Watch the first ever TV premier and simulcast of the blockbuster, Super 30 on Sunday, September 22 at 1:00PM on Star Gold and Star Plus.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
