DTH
DishTV strengthens presence in West Bengal with special offers and packages
MUMBAI: In a bid to make the most of the festivities, Dish TV India Ltd, the world’s largest single-country DTH Company, today announced line-up of special offers and packages for its existing customers in West Bengal. The new offers by Dish TV seek to extend maximum benefits to the customers.
Catering to the need of the customers, the new packages offered by DishTV have been designed keeping in mind the diverse choice of content across various segments. As part of the offer, three new attractive combos in SD and HD packs have been introduced starting from Rs 219. The new recharge packs include Family Bangla; comprising all Bangla channels along with popular Hindi entertainment/Infotainment channels, Family Cricket combo; comprising all Bangla channels along with popular entertainment/infotainment channels + India Cricket Service and Family Metro combo; comprising all Bangla channels along with popular Hindi & English entertainment & Other infotainment channels.
“West Bengal has always been a prime market for DishTV and we are committed to growing our presence and reach in this region. Taking forward our vision of providing robust and enhanced entertainment experience, we are thrilled to announce customisable entertainment packs and offerings for our customers. We have always followed a customer-centric approach when it comes to curating the offers and we are confident that the special festive offerings will further add to the fervour of the festivities for our viewers," Dish TV India marketing corporate head Sukhpreet Singh commented.
DishTV has introduced exciting offers for its existing subscribers who have not recharged since 31 July earlier, wherein subscriber will get all Bangla channels along with other popular channels at an unbelievable price of Rs 219 per month. Furthermore, there is an option for annual recharge also, which ensures price protection for one year and one free service visit for alignment at the time of re-activation.
|
Combo |
Content Details |
Combo Price |
|
Family Bangla |
Bouquets of ALL Bangla channels, Zee, Sony, TV18, Discovery & A-la-carte channels of Star and others |
219 |
|
Family Cricket |
Bouquets of ALL Bangla channels, Zee, Sony, TV18, Discovery, Disney, Turner & A-la-carte channels of Star and others |
299 |
|
Family Metro |
Bouquets of ALL Bangla channels, Zee, Sony, TV18, Discovery, Disney, Turner, TVTN, Times & A-la-carte channels of Star and others |
349 |
Additionally, to further encourage the current subscribers, special long-term scheme has been announced, wherein subscriber can avail one month extra subscription on payment of six months and two months extra subscription on payment for ten months. Also, on recharge of two years, customers can enjoy all Bangla channels along with popular entertainment channels at an effective monthly price of Rs 219.
This special offer will be available till 15 November and will ensure that DishTV’s customers enjoy the best content without any hassle. For any additional content, subscribers will have to recharge with the additional amount as applicable.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
