MAM
‘Ranveer Calling’ for an exclusive XL6 experience: An interactive digital campaign from NEXA
MUMBAI: Maruti Suzuki NEXA will launch the promotional campaign ‘Ranveer Calling’ for its recently launched premium MPV, the XL6. An interactive digital film, ‘Ranveer Calling’ features the superstar Ranveer Singh in an XL6 enabling the viewer to book a drive experience of the XL6.
A first-of-its kind digital integration, ‘Ranveer Calling’ aims to bring the existing and prospective NEXA customers closer to the product in an interactive format. Based on NEXA’s value of innovation; this unique experience offers the viewer with a personalised experience. Launched to create awareness about Maruti Suzuki NEXA’s premium MPV, the XL6, this digital campaign is built to invite people to test drive the vehicle.
Commenting on the launch of the campaign, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “I am delighted to share that we have received a wonderful response from our customers for our exclusive 6-seater,the XL6, from all over India and we are focused on taking the momentum ahead. ‘Ranveer Calling’ is a step forward towards the creation of personalized experience for the customers. The digital campaign enables the customers to book a test drive of the XL6 and experience the comfortable and spacious interiors of the car by speaking to Ranveer Singh, who would assist the caller in getting to know the car. Ideas that are led by new technology are at the forefront of NEXA and we are confident that the engagement will connect well with audiences.”
Mr. Ranveer Singh, brand ambassador for NEXA commented, “I am glad to be a part of this interactive digital campaign along with NEXA. I am a firm believer of NEXA’s values of ‘Creating and Inspiring’. This campaign is going to be a truly unique experience for our customers. I urge everyone to pick-up their phones and “Wake Me Up”! ‘Ranveer Calling’ is launching today, and I look forward to everyone participating in this wonderfully novel experience.”
Customers can simply follow the instructions on the screen and book a test drive of XL6 in a fun, interactive manner.
Positioned strongly on comfort and style, the XL6 is powered by a BSVI compliant engine paired with the progressive Smart Hybrid technology. With its sporty styling, premium interiors with 2nd row captain seats, all black leather upholstery and un-matched safety for both occupants and pedestrians, the XL6 strikes a perfect balance of style, space, comfort, performance and safety. Launched in August 2019, the XL6 is available in 6 colour options and a choice of manual or automatic transmission across all 365 NEXA outlets in 208 cities.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
