MAM
Valueleaf group launches first chapter of Mitra – The Chanakya Way
Mumbai: Valueleaf group announced the successful conclusion of its first chapter, “Mitra – The Chanakya Way,” marketers event. Hosted in Macau, this event brought together top marketing professionals and thought leaders from leading companies such as L&T Finance, IndusInd Bank, Apollo 24×7, Jupiter Money, Money View, Unity Small Finance Bank, and TATA Digital for an enriching and inspiring three-day experience.
Mitra – The Chanakya Way” was a resounding success. Attendees gained deep insights into the timeless strategies of ancient Indian strategist Chanakya, blended with modern marketing techniques. Marketers had the unique chance to step away from their daily routines and engage with peers through keynote speeches, discussions, and cultural experiences. Participants gathered valuable insights to enhance both their personal and professional lives.
Looking ahead, Valueleaf plans to elevate “Mitra – The Chanakya Way” into a cornerstone of the global marketing community. Amitabh Bishnoi, President -Growth at Valueleaf Group, stated, “More gatherings will be hosted in various destinations, with the second edition set to launch soon. These meet-ups will continue to provide marketers with invaluable opportunities to rejuvenate, exchange ideas, and stay at the forefront of industry trends.
“It’s been a pleasure meeting so many industry professionals from similar categories. I’m learning a great deal from each interaction, and I appreciate the opportunity to expand my knowledge base.”, stated Indusind Bank marketing head Gaurav Nijhawan.
“Engaging with industry peers in such an immersive setting was invaluable. I feel inspired and empowered to implement new strategies. Attending the Mitra conference has been a fantastic experience. It’s been a pleasure to connect with so many marketing professionals from diverse sectors. Thank you to the Valueleaf team for putting on such a great event. I look forward to future editions and the opportunity to learn even more from my fellow marketers.”, added L&T Finance group marketing Rohit Raina.
Expanding its footprint into the MarTech and FinTech arenas, Valueleaf has marked significant milestones, underscoring its versatility and commitment to comprehensive industry solutions. This expansion highlights Valueleaf’s dedication to excellence, ensuring sustained success and a robust market presence for its clients. With a sharp focus on measurable results and long-term growth, Valueleaf solidifies its position as a trusted partner in the marketing landscape.production@indiantelevision.co.in
MAM
Adidas Originals unveils India co-created Superstar with Ranveer
Tiger-inspired limited edition marks brand’s first India-led sneaker design
MUMBAI: From stripes on the field to stripes on sneakers, Ranveer Singh is leaving his mark this time in black and white. Adidas Originals has launched its first India co-created sneaker in collaboration with Ranveer Singh, signalling a sharper push towards localisation as India’s sneaker culture continues to gain ground. The limited-edition drop reworks the iconic Superstar silhouette through Singh’s personal aesthetic, drawing heavily from the Royal Bengal Tiger his self-described spirit animal. The design blends bold black-and-white tones with tiger-inspired detailing across the signature three stripes, alongside a bespoke Ranveer Singh insignia and jewel-like accents that add texture and visual punch.
Positioned as the brand’s first hyperlocal expression from India, the release reflects a broader strategy, take a globally recognised icon and reinterpret it through regional identity.
The campaign mirrors that idea. Set in an urban jungle, it explores themes of instinct, individuality and duality aligning both with the symbolism of the tiger and the long-standing ethos of originality tied to the Superstar line.
Adidas India senior brand director Bhawna Sikka described the drop as a milestone moment, noting that it reinforces India’s growing influence in shaping global sneaker narratives. The collaboration also builds on a decade-long association between the brand and Singh.
For Singh, the project carries a personal arc from wearing Superstars in college to co-creating one. The design, he said, reflects a belief in embracing one’s raw, instinctive identity.
With this launch, adidas Originals isn’t just releasing another sneaker, it’s testing how far local storytelling can travel on a global sole.
