Film Production
Krishna Desai, Joy Bhattacharya and Amber Lall, come together to announce the launch of a creative content powerhouse
Mumbai: Former Turner International executive director and head kids vertical for south asia Krishna Desai (KD), former vice president Endemol Shine India Joy Bhattacharya, and second unit director for Padmaavat Amber Lall ,recently announced the launch of their newventure, 369 Media & Entertainment is a content powerhouse designed to target the potential of unexplored and compelling storytelling in the burgeoning digital medium.Leveraging their diverse industry expertise, KD, Amber and Joy bring a deep consumer centric content creation ethos coupled with strategic business insights to the venture.
Speaking about this new venture and its vision, KD said, “During my long stint at across kids and English entertainment brands in various roles, I was fascinated by the nature of massive adoption on-demand video consumption and realised the magnitude of the supply gap of relatable content for a growing number of discerning consumerswho have an ever-increasing choice of content. It all pointed to this time which is a great one to fully explore the potential of newer and better ways of storytelling. I spent the last several months exploring and researching the best way to address the potential that this gap represented and met with many people from the M&E industry. This journey found culmination in an exciting collaboration with Joy and Amber to launch 369 Media & Entertainment which I am confident will deliver unique, compelling and authentic content.’’
Speaking about this collaboration Joy Bhattacharya said, “We are truly excited to introduce our new venture. It focuses on creating meaningful and relatable content for the fastest-growing consumer segment. We use analytical insights into our development process rather than just a gut feeling and this helps us offer differentiating content. We will also focus on nurturing a content partner ecosystem that would not only understand the gap but also drive the narrative. The creative art of storytelling that can connect and resonate with the viewers is the key ingredient and that is precisely what we aim to offer.’’
Speaking about this new venture, Amber Lall, a seasoned film industry professional, said “Storytelling really is the exploration of the human mind. The digital revolution has just opened up many new shores to explore, allowing the storyteller an opportunity to think more candidly. 369 is an attempt to give the greatly under-served population honest, engaging and appealing content.’’
Based on Nicola Tesla’s theory of the mysterious triangle of 3, 6 and 9, that hold the key to unlocking the mysteries of the universe, the 369 Media and Entertainment aims to unlock the entertainment universe and leave its audiences mind blown! 369 Media and Engagement LLP is set to achieve its goals of unlocking powerful content that is enjoyable and relatable to audiences in India and overseas and will be in the delivered in the form of fiction and non-fiction shows, short films, documentaries, feature films, live events, etc.
For more details, please log on to: www.369-media.com
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
