iWorld
Vidnet 2019 to discuss untapped potential of OTT-telco partnerships
MUMBAI: In the race to reach a larger audience easily, all the over-the-top (OTT) players in India have struck deals with major telecom players. While all the video streaming platforms in India are still struggling with monetisation, telco platforms have created an alternative route to monetise content. Moreover, the OTT platforms are not limiting the partnership opportunity to telco platforms but also joining hands with Original Equipment Manufacturers (OEMS), broadband players, smart TVs for a stronger distribution strategy.
According to a report from KPMG, telco partnerships have contributed 30-35 per cent to overall subscription revenue of OTT platforms in FY 19. The revenue from telco partnerships is expected to achieve robust growth in the coming years, although slower as compared to direct subscriptions.
Vidnet 2019 summit is hosting a panel discussion on ‘Captive Audiences of the Telecom Trace’ where experts from the major platforms will share how telco partnerships have helped to gain them more audience and what are the untapped opportunities in the space. “With the unlimited choices today the customer has, it's all about giving the right content to the customer and engaging deeply with what's in the library,” Apalya Technologies co-founder and CEO Vamshi Reddy commented.
The panel discussion will also trace answers to relevant questions like how telcos and OTT players can maximise revenue potential through the partnerships. Moreover, there are large feature phone users existing in the ecosystem. Hence, it will be also discussed if the OTT players can tap these consumers or they are happy just identifying the smartphone users.
However, these partnerships are not only helping the OTT platforms, telco players are being benefitted as well. After the entry of the market disruptor Reliance Jio in 2016, the average revenue per user (ARPU) has sharply declined. Hence, it has become important for the telco partners to encourage more data consumption with lucrative content offerings
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
