MAM
LimeRoad Bolsters Senior Leadership Team
New Delhi: LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019. The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019. Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes & Gardens, Goodearth and Nicobar Design Studio and Adesh Kumar from Snapdeal. With their experience of nearly two-decades across various firms, Ragini and Adesh are valuable additions to the senior leadership team at LimeRoad.
Ragini Singh will be driving LimeRoad’s content and community while rapidly accelerating in video. Ragini started her professional journey from India Today as Jr. Designer in 1996 and brings 20+ years of experience from Cosmopolitan, India Today, Goodearth and Nicobar Design Studio. Community and content are an intrinsic part of the LimeRoad experience, and every repeat users home feed comprises completely personalised content. Ragini will play a critical role in adding video to commerce.
Adesh Kumar makes the move to LimeRoad from Snapdeal where he gained extensive experience with building and maintaining low latency, highly available, intelligent, distributed software systems that operate to scale including witnessing the peaks of Snapdeals scale. Adesh has close to 15 years of experience and is passionate about driving excellence in customer experience via technology.
“Delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad. A true founder’s mentality, drive and a continuous desire to raise the bar. We are absolutely delighted to have them onboard,” said Suchi Mukherjee, Founder & CEO, LimeRoad.
These new joinees come on the back of recent leadership hiring announcements of CFO, Pankaj Jain who joined LimeRoad after a 9-year stint as the CFO of the ibibo group, and Dr. Shashank Teotia, who joined as Senior VP for People and Talent Development earlier this year.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
