MAM
LimeRoad Bolsters Senior Leadership Team
New Delhi: LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019. The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019. Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes & Gardens, Goodearth and Nicobar Design Studio and Adesh Kumar from Snapdeal. With their experience of nearly two-decades across various firms, Ragini and Adesh are valuable additions to the senior leadership team at LimeRoad.
Ragini Singh will be driving LimeRoad’s content and community while rapidly accelerating in video. Ragini started her professional journey from India Today as Jr. Designer in 1996 and brings 20+ years of experience from Cosmopolitan, India Today, Goodearth and Nicobar Design Studio. Community and content are an intrinsic part of the LimeRoad experience, and every repeat users home feed comprises completely personalised content. Ragini will play a critical role in adding video to commerce.
Adesh Kumar makes the move to LimeRoad from Snapdeal where he gained extensive experience with building and maintaining low latency, highly available, intelligent, distributed software systems that operate to scale including witnessing the peaks of Snapdeals scale. Adesh has close to 15 years of experience and is passionate about driving excellence in customer experience via technology.
“Delighted to have both Ragini and Adesh join us in the next phase of our journey as we drive to the next 10-20X. They both have what we treasure most here at LimeRoad. A true founder’s mentality, drive and a continuous desire to raise the bar. We are absolutely delighted to have them onboard,” said Suchi Mukherjee, Founder & CEO, LimeRoad.
These new joinees come on the back of recent leadership hiring announcements of CFO, Pankaj Jain who joined LimeRoad after a 9-year stint as the CFO of the ibibo group, and Dr. Shashank Teotia, who joined as Senior VP for People and Talent Development earlier this year.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
