Ad Campaigns
Hindware Kitchen Appliances Captures Indian Kitchens with its First TVC campaign ahead of festive season
New Delhi, October 4, 2019: Hindware Kitchen Appliances launches a new multimedia campaign for Titania Maxx Autoclean Chimney to welcome the festive season on the back of breakthrough technology innovation.
The campaign aims to highlight the MaXX Autoclean technology (Patent Applied) which facilitates 180°C auto cleaning and is three times more powerful and effective when compared to the conventional autoclean chimney. It is also equipped with Motion Sensor technology, which lets one operate it with simple hand gestures like a simple wave of the hand.
Conceptualized and created by DDB Mudra, the TVC features a sophisticated kitchen and an entertaining play between Neha and her neighbor Evilika. While Neha cooks for her guests in her kitchen, Evilika is shown standing right beside her neighbor, looking displeased with the noticeable spick and span cooking space. Unable to contain herself, Evilika finally probes and enquires with Neha about the obvious cleanliness, who points towards her new Chimney in response.
The play moves forward when Neha attends to her guests at the door leaving Evilika alone in the kitchen. The inquisitive Evilika snaps her finger and magically transports herself inside the chimney. Following this, Neha returns to the kitchen to find Evilika missing. She then presses the Max Auto Clean button, right after which Evilika, who is still inside the chimney, notices a giant oil monster evaporating, which also ends up carrying her along.
The story ends with Neha sitting and enjoying fritters while the disappointed Evilika sits right beside, smothered with oil and ashes, eating pakoras in disappointment.
The integrated campaign runs across electronic, print and digital mediums. The TVC will be aired on prominent national channels and key regional channels to garner wider reach.
Commenting on the TVC Mr. Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “We believe in empowering our customers through creating innovative products that makes their life comfortable. Staying true to this ethos, we are strengthening our portfolio across home appliances with the Titania chimney. We are positive that this campaign would enable us to endorse our unique Maxx auto clean technology and make way into every modern Indian kitchen.”
Speaking about this film, Subhashish Datta, Executive Creative Director, DDB Mudra North said, “In the cluttered chimney segment, this is one of the most powerful auto clean chimneys. We have created an interesting story on how MaxXX auto clean technology seamlessly works, while demonstrating the powerful features of this technology through our TVC. We have used characters from our daily lives and gave them a slight twist to show how this chimney functions from inside, in a more dramatic way.”
You can view the TVC on link and at:
FB: https://www.facebook.com/hindwareappliances/
YouTube: https://www.youtube.com/watch?v=FJ9uJmRz4G8
Twitter: https://twitter.com/HindwareApp/status/1177658987455471616
Instagram: https://www.instagram.com/hindwareappliances/
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
