MAM
Indian Terrain launches ‘The Spirit of Man’ campaign with Brand Ambassador Mahendra Singh Dhoni
MUMBAI: India’s leading menswear brand, Indian Terrain is all set to mark its 20th anniversary with Brand Ambassador Mahendra Singh Dhoni and the launch of its latest campaign, ‘The Spirit of Man’. The campaign balances style with substance to recognize the lives and aspirations of the brand’s audience. Further, to set the pace for a new decade in its journey, the campaign showcases the legend himself, Mahendra Singh Dhoni highlighting the brand’s latest Autumn-Winter ’19 collection.
Nations are built on the shoulders of mankind. They may not realise it, but every person in the country, just by living their daily lives and chasing their personal ambitions, unwittingly contributes to the growth of a nation. The campaign highlights this insight and celebrates every individual who contributes, in their own way, to build the Indian dream. Targeted towards the youth & millennials, the campaign encourages its young audience to pursue their dreams.
Speaking on the campaign, Mr. Venkatesh Rajagopal – Executive Chairman, Indian Terrain Fashions Limited commented, “The Spirit of Man is defined by relentless passion, strive for perfection & a pursuit of excellence. Our campaign is inspired from this thought and an insight, that a bigger picture is painted by a million smaller aspirations. Through the campaign, we celebrate the lives of every single man in the country, as they contribute in their own way towards building the Spirit of the Nation.”
Indian Terrain is targeted towards the young millennial consumer who straddles between work and play effortlessly in cool yet comfortable clothing.
Mr. Charath Narsimhan – Managing Director & CEO, Indian Terrain Fashions Limited said, “Our customers are people who embody the true Spirit of Man, growing their own lives and the world around them. We wanted to validate this optimism in a meaningful way through this campaign. MS Dhoni is the perfect fit for us as a brand that champions a strong value system and connect with young Indians.”
The cinematic & inspiring TVC for the campaign has been conceptualized by Indian Terrain’s advertising agency Brave New World, directed by Manoj Pillai along with the production House, Think Pot. It portrays the faces and lives of a cross section of men from the country acknowledging their contribution towards building the nation.
Mr. Joono Simon – Founder and CCO, Brave New World Agency said, “Brands often speak to their audiences from ivory towers, especially so in the fashion category. This was an opportunity for Indian Terrain to leverage the approachable emotional equity that MS Dhoni has among legions of fans. It was our goal to create a narrative of personal relevance and worth for viewers, with the people’s captain as the perfect example of what an individual can accomplish. Not through swagger, but belief, everyday action and sheer will. Every aspect of the film, from music, casting, choice of words and imagery, was a deliberate choice to connect the brand and those who will feel empowered by it.”
‘The Spirit of Man’ campaign is being rolled out across a 360 degree media campaign including Print, TV, Cinema & multiple Social & Digital platforms.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
