MAM
TrioTree Technologies appoints new COO and VP
Mumbai: TrioTree Technologies has announced the appointment of Divyesh J Sampat as chief operating officer (COO) and Mihir Jha as vice president of technology and innovations. These hires come at a crucial time for TrioTree, as the company experiences significant growth and transformation, underscoring its commitment to operational excellence and technological advancement.
TrioTree has been navigating substantial growth, necessitating enhanced leadership to sustain this momentum and further accelerate its initiatives. Divyesh J Sampat, the newly appointed COO, brings over 23 years of experience in operational leadership. His tenure at Wipro saw him driving operational efficiency and achieving sustainable growth, making him an invaluable addition to TrioTree’s executive team. Mihir Jha, the new VP of technology and innovations comes with 20 years of experience in technology management. His impressive background includes leading technological advancements and successfully launching several products and solutions.
Commenting on these significant appointments, TrioTree Technologies founder & CEO Surjeet Thakur stated, “TrioTree is experiencing a period of significant growth and transformation. To sustain our momentum and further accelerate our initiatives, we recognized the need for enhanced leadership in key areas. The decision to bring on a new chief operating officer (COO) and vice president of technology was driven by our commitment to operational excellence and technological advancement. These appointments are aimed at strengthening our executive team to navigate the complexities of a rapidly evolving market and to drive our company towards new horizons.”
The newly appointed COO, Divyesh J Sampat commented: “I am excited to join TrioTree at such a vital time. My focus will be on enhancing our strategies to support our expanding customer base and global presence. I am committed to refining our processes, driving efficiency, and ensuring that our operations are scalable to meet the growing demands. Together with the talented team at TrioTree, I look forward to contributing to the company’s continued success and making a significant impact on its journey forward.”
The new VP of technology and innovations, Mihir Jha shared: “I look forward to leading our technology initiatives, driving digital transformation, and ensuring that we remain at the forefront of technological advancements. My goal is to create a robust technological framework that not only supports our current objectives but also paves the way for the future. By creating a culture of creativity, I am confident that we will deliver exceptional value to our stakeholders.”
The new appointments are set to play pivotal roles in TrioTree’s growth strategy. Sampat will focus on enhancing operational frameworks, ensuring scalability, and driving efficiency across all functions. His expertise will be crucial in refining operational strategies to support TrioTree’s expanding customer base and global presence. Meanwhile, Jha will lead the company’s technology roadmap and ensure that TrioTree’s technological capabilities are aligned with its goals. Together, they will streamline operations and harness innovative technology to propel TrioTree to new levels of success.
In addition to these senior appointments, TrioTree Technologies has also announced the onboarding of 15 new team members, bringing the company size to more than 250. These new members will contribute to various domains within the organisation, supporting TrioTree’s ongoing growth and expansion.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
