Brands
Kokuyo Camlin Partners IADEA to present Camlin Art Teacher Excellence Awards 2019
MUMBAI: Kokuyo Camlin Ltd, the premier stationery brand, in partnership with Indian Art and Design Educators Associations (IADEA) presented ‘Camlin Art Teacher Excellence Awards’ The Indian Art and Design Educators Association (IADEA) at IADEA’s second annual conference in New Delhi. The theme of the two-day conference was Art Integrated Learning – a cross-disciplinary approach to learning art where art is seen as a facilitator for overall learning.
The theme was created specifically to bring together stakeholders from across the education and art ecosystem who are passionate about making art an important learning tool in school-based education to facilitate lateral thinking, process orientation, problem-solving, risk-taking and individual creativity thereby fostering key life-skills that are essential for survival in the modern world. The two-day conference included workshops and seminars and was attended by 150 teachers, art educators from 28 cities across India and 12 non-profits working in the art and education domains from across the country as well as a few keynote international speakers. Both global and national experts from the art and education world shared their views and experiential learning on Art Integrated Learning highlighting the need for equal partnerships in teaching and learning rather than a top-down didactical approach.
Announcing the workshop, IADEA founder Sara Vetteth said, “Art Integrated Learning is a highly acclaimed and holistic model of teaching-learning that integrates art with the mainstream school curriculum to helps educators and teachers create a better classroom environment and improve both teaching and learning standards. How does art relate to language, science and maths? We want to change the way art is perceived and introduce the idea of art as a facilitator for cross-disciplinary thought and learning. It is a great way to teach life skills, risk-taking, process-oriented and design thinking. I am delighted to see so many participants that are eagerly learning and sharing their own experiences. We hope some of our ideas manage to influence inclusive and integrated teaching-learning methods in the future.”
NCERT HOD of art education and aesthetics Pawan Sudhir applauded the valuable work done by IADEA in bringing together such a platform to facilitate and further Art Integrated Learning. Citing the National Curriculum Framework 2005 which recognized the valuable place art education has across the Board says the Ministry of Human Resource Development has also recognised the importance of the process of learning, more than the final product. If this concept is widely recognised and practised it will facilitate fresh perspectives in teaching and learning. Shilpa Gupta, an independent Mumbai based artist who is showcasing two installations currently at the Venice Biennale shared insights on the process of creating an artwork. The participants were also given cards with poems selected from the works of 100 jailed poets and asked to respond to them.
The event concluded with the much-awaited 2019 Camlin Art Teacher Excellence Awards that celebrated the inventiveness, creativity, and passion of art teachers. The award-winning projects are now online as resource material for all teachers to refer to and use.
Kokuyo Camlin CMO Saumitra Prasad expressed his pleasure while congratulating the winners of the first edition of Camlin Excellence Awards for Art Educators,” Camlin has not only been making high-quality art materials for the Indian school students but also promoting the correct way of art education through a number of initiatives including Camel Art Contest and Child Art workshops for educators and parents. IADEA also promotes similar ideas for art education in schools and that is the reason we are supporting the seminar and specifically the awards. Hope that the winners will motivate more educators to adopt healthy practices of art education and our schools will be able to match the global standards soon.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
