News Broadcasting
‘Bollywood With T-Series’ Launches Exclusively On Snapchat Discover
MUMBAI: India’s leading music label and film production house, T-Series, will bring an exclusive series of candid interviews with India’s most loved Bollywood celebrities to Snapchat. Launching today, Bollywood with T-Series will bring Bollywood fans across the country an exclusive sneak peek into the lives of their favourite celebrities. Snapchatters will get up close and personal experience, as the stars spill the beans on all aspects of their lives. New episodes will be available on Snapchat every week.
With over 203 million daily active users, Snapchat is the fastest and most expressive way to communicate and share authentic moments with friends and family. In November 2018, Snap announced the launch of Discover in India, tailor-made for the growing community of Indian Snapchatters. T-Series is the most recent addition that speaks to Snap’s commitment to expand local partnerships and providing Snapchatters relevant content from brands they know, love and trust.
The first episode of Bollywood with T-Series features an interview with John Abraham talking about everything from his childhood aspirations of becoming an architect to landing his first Bollywood role and the journey since then. He shares some more personal moments such as being inspired by his mother’s initiative, which supports children suffering from cancer. An animal lover at heart and professional by nature, the actor is set to charm his way into Snapchatters’ hearts. The line-up will next feature nation’s young heartthrob Armaan Malik
“Since launching Discover in India last year, we have seen such a positive response from Snapchatters all over the country. T-Series has been woven into the fabric of the Indian entertainment industry for a long time, and we are thrilled to share their expert storytelling with our growing community,” said Rami Saad, Head of International Content Partnerships at Snap
“It’s been really exciting to watch Snapchat gain momentum here in India. At T-Series, we love to bring our audience authentic, inspiring content and Snapchat is another medium for us to continue reaching more people. We are creating special content and we hope Snapchatters enjoy watching it as much as we did filming it!” said Vinod Bhanushali, President – Media, Marketing, Publishing (TV), Music Acquisitions, T-Series
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
