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Dentsu Webchutney is Spikes Asia India Agency of the Year 2019
MUMBAI: The Spikes Asia Festival of Creativity has announced Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), as the ‘Country Agency of the Year’ for 2019. The news comes soon after Dentsu Webchutney bagged 7 Bronze, 7 Silver, 5 Gold and a Grand Prix at the Spikes Asia Awards, APAC’s leading creative festival and award show, in September this year. The agency won the Grand Prix Spikes Award for ‘Hagglebot’ and ‘Flipkart Internet’.
For the record, Country Agency of the Year is a special award that is calculated on a points system. It is given to the Agency from an individual country that obtains the most points for ‘winning and shortlisted entries’ in the Spikes Asia Awards.
Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network said: “What an incredibly proud moment this is! The script is changing – not only for DAN but for the entire Advertising ecosystem. And here, Dentsu Webchutney is steadily rising as leaders across all. What an absolute honour it is to be named the Spikes Asia India Agency of the Year, thus, highlighting our focus on creative. Dentsu Webchutney’s wins this year only stand to be a testimony to its outstanding brilliance. This is a new benchmark and signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment.”
Dentsu Webchutney’s co-founder & CEO Sidharth Rao and co-founder and CCO Sudesh Samaria, commented in a joint statement: “To be named the Country Agency of the Year for India at Spikes Asia 2019 is an enormous victory for us. The year has been extremely generous to Dentsu Webchutney and we feel fantastic. Our bold bets have finally paid off. We have said this before, awards or not, digital will force traditional advertising to be transformed into a more capable service provider. We’ve been watching from the sidelines all this while and in a way, it’s our time. I’m just glad that it happened to be Dentsu Webchutney showing the way. It’s a milestone that one digital agency had to cross – it would’ve happened anyway, but I’m happy to see how Dentsu Webchutney has catalysed it. You’ll see more and more of this going forward.”
Joe Pullos, Festival Director, Spikes Asia said: “The Spikes Asia Awards are the definitive benchmark for creativity in APAC. Winning an Award at the Festival is a huge achievement, but to take the Country Agency of the Year title, is recognition of an agency’s creative excellence at a country-wide level. I would like to send a huge congratulations to Dentsu Webchutney for this highly commendable win.”
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
