iWorld
VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”
MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year. After the stupendous success of the last season on VOOT, the platform all set to once again unleash the power of fandom and garner a phenomenal billion plus views by bringing to life a diverse and immersive digital exclusive content slate around the national phenomena – BIGG BOSS. As they say – “Asli fans hote hain fan se badkar, dekhte hain Bigg Boss sirf VOOT par.”
This year asli fans of BIGG BOSS Season 13 is in for an enhanced digital viewing experience with a phenomenal mix of unseen content, new magazine shows, newer interactivity formats where they can stay connected with the show 24 X 7. Fans can now stream several exclusive show extensions like UNSEEN UNDEKHA, CUTLESS, BIGG BUZZ and the all new VOOT NIGHT LIVE along with full episode of the show while also voting for their favourite contestants. Staying true to its promises of entertaining viewers VOOT will present unlimited week– end fun with BIGG BUZZ featuring playful moments like MISHEARD CONVERSATIONS, INTERVIEW THAT WASN’T, BB BUZZ-ER and FAMILY’S TAKE, capturing every detailed insight on the show. Further upping the entertainment quotient for BIGG BOSS’s asli fans will be VOOT NIGHT LIVE – BIGG BOSS EDITION, a first of its kind show that will be streamed live from the sets immediately post the episode on COLORS.
The diverse and engaging content slate will see over 3500 exclusive content stacks across key Bigg Boss being created providing an augmented viewing experience for the VOOT user. The BIGG BOSS experience will be made further special for fans with a slew of new and fun interactivity formats like voting, Video Vichar, VOOT Chugli Booth, pulse meter and others that will them to be a part of their favourite show. The slate has also received significant patronage from a slew of advertisers, who have joined the chorus of Bigg Boss on VOOT through partnering across various content around content properties. The current edition of Bigg Boss on VOOT has an array of Digital Sponsors ranging from online platforms like Ace2Three, Swiggy, Flipkart and Revv Cars, to varied advertisers across categories like beverage (DSP Black), packaged food (Doritos) and QSR (KFC), helping drive engagement and build resonance and reach for each of these brands. With a host of interactive solutions and customized, scalable brand associations across VOOT exclusive shows like Bigg Buzz and VOOT Night Live etc, offering is larger than life experience this year.
Commenting on the popularity of BIGG BOSS, Akash Banerji, Head – AVOD Business, VOOT said “BB over the multiple seasons has managed to create a massive fandom in this country and the fans wait for the new season with bated breath. This year’s edition on VOOT is an extravaganza for the asli fans with a slew of exclusive content clips, new magazine shows, unique interactivity formats all with the aim to drive satiate their appetite. The 100-day festival on VOOT is equally compelling for advertisers & brands across categories as the show on the platform will see massive scale and exponential increase in watch time. Partnering with COLORS, this heady mix of crazy fans, exciting brands & new-age advertisers on the back of unique & exclusive offerings around the show is going to make Bigg boss bigger than any other entertainment property in India. Our exclusive fan-anthem around ‘alsi fans’ created by Orchard encapsulates this unbelievable spirit around the show for the next 100 days.”
The exclusive segments, over and above the full episodes, curated for BIGG BOSS on VOOT include:
UNSEEN UNDEKHA: An exclusive space of unheard conversations, games and a close eye on the contestants, which didn’t appear on TV. UNSEEN UNDEKHA offers a daily, exclusive view into the lives of the contestants as they survive their journey in the Bigg Boss house.
CUTLESS – A favourite with the loyal Bigg Boss fans, CUTLESS provides complete access to watch the unedited action and drama around the game changing events inside the Bigg Boss house. With the show exploring larger boundaries this year, this segment will keep you at the edge-of-your-seat.
VOOT NIGHT LIVE – The viewer’s opinions will not go unheard. The newest LIVE segment – BB NIGHT LIVE around Bigg Boss will air every night, right after the show telecast. BB NIGHT LIVE will be a fun and casual banter between 2 ex-contestants or social media influencers will have converse on the current episode. Fan’s take on the episode will also be integrated in the live interaction.
HELO PRESENTS BIGG BUZZ –The intensity around the show will increase with all new BIGG BUZZ presented by Helo, a fun weekend social media round-up show. Showcasing a creative spin-off around the show, the segment – ‘Interview that wasn’t’ will feature a cartoon caricature of a celebrity being interviewed about their views on Big Boss. Another segment will include a Bigg Boss footage creating with a humorous twist when the different situations from the show are dubbed and featured under the label – ‘Misheard conversations.’ There also be – ‘BB Buzz-er’ – where a recurring humorous character will come every episode with exclusive insights about the show. Lastly, the segment – ‘Family’s Take’ will reveal the opinions of family members of the contestants right after they indulge in a controversy or a fight on the show.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
