MAM
Vu Televisions emerge as market leaders in large size and 4K category in India
MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the last few years, the brand has experienced a 30% YoY growth since its inception. In the large size television category, the company has remained the single largest player with its unique Vu 100 (World’s first and only 100 inch television).
Since its inception in 2006, Vu Televisions has been the first mover in the television segment in many ways. The company was among the first to launch a smart TV at an affordable price in India and was also the first to offer online sale of a consumer electronic product like television back in 2013 with strategic e-Commerce partnerships. With every new launch, the company is focused towards delivering high quality viewing experience and is upgrading the television choices for consumers. Today, a 4K Vu TV is priced at INR. 20000/- to ensure that every household is able to adopt a high-end lifestyle product.
Commenting on the Vu TV’s sustained leadership, Devita Saraf, Chairman, Vu Televisions said, “The Indian market demands a perfect mix of innovation and technology at the right price point. Today, a television is not just a device for viewing entertainment content but is a go-to screen for work, fitness, and socialising. We understand the evolving needs of our consumers and have stayed relevant all along with our unique product offering. Today, this celebration of our leadership across the large size TV and the most sought-after 4K TV category is a testimony of our strong reach across a diverse segment of audiences and we’ll continue to innovate on this path of consumer centricity as we move forward."
Known for providing a premium experience to its users, Vu Televisions has always upgraded the viewing experience for the consumers with the plethora of products they offer. The brand today offers smart TVs across 6 categories in 10 sizes. They are amongst the biggest players in the large size TV segment in the Indian market. Recently, Vu launched the Ultra Android TV with the salient feature of Pure Prism Grade High Brightness Panel.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
