MAM
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS
MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence, amplify customer’s engagement.
Zivame is leveraging Learning Management Solution (LMS) by Stratbeans to manage the entire learning & training process of their workforce which will eventually drive customer success. One of the biggest benefits of its LMS is that it will create a virtual learning environment that is identical for every learner.
Stratbeans has framed a step-by-step digital learning strategy for Zivame which is also DIY and is highly customizable. Through this, Zivame can set the order of modules, create time limits, share resources and make sure nothing is lost during the process. Its state-of-the-art technology has been a key enabler for Zivame’s workflow in many ways:
● Easy-to-use Dashboards- Provide graphical and tabular reports on a dashboard to top management to show competency building
●Cloud-Hosting and Scalability- Handling large user base for assigning training and carrying out assessments is easier with the aid of cloud services
● Training Management- Get role-based Access, user management, attendance management and schedule classroom training along with uploading relevant notes corresponding to the training.
The above features ensure increased accountability from employees and effectiveness of learning and development functions by tracking and automating content delivery on mobile devices, normal computers, laptops, and tablets. Zivame can now easily identify best performers in the organization with the help of robust performance dashboards.
Commenting on the same, Siddharth Vishwanath, Head – HR, Zivame, said, “Zivame believes in serving the consumer through her channel of choice and be present where she wants to shop, which is why the brand has an omnichannel strategy and is present both online and offline. In our journey, we are committed to providing the absolute best customer experience, product knowledge and shopping delight to its consumers across channels. In our pursuit for the same, our learning agenda at retail stores is always a priority because we can create a differentiated experience to the consumer in this marketplace.
With the introduction of an LMS system using Stratbeans, we hope to not only digitize our learning delivery but also achieve efficiencies in converting learning to great customer experience and also effectiveness for the training team’s efforts. As we scale rapidly on physical retail, we hope to leverage this learning channel in all its potential.”
Commenting on the association, Sameer Nigam, CEO & Co-founder, Stratbeans, stated, “We are glad to work with Zivame and to simplify its workflows by creating automated learning frameworks. Started with an elementary approach, we will also introduce AI &Chatbot based learning for Zivame’s employees. With its stores pan India, Zivame’s workforce is from diverse backgrounds, therefore, they needed a scalable platform that could bring standardization in customer service so as to ensure a seamless customer experience. We are certain that our platform will steer the growth trajectory for their business.”
Stratbeans has enabled digital transformation for over 100 organizations including TATA, Genpact, Aviva, HDFC, and ASPEN pharma by simplifying workflows with automated learning frameworks that helped these enterprises in saving time and cost in training new employees and upskilling the existing ones.
MAM
The Merit of Madness: How AI is Changing the Game in Advertising
By Ritz Malik, founder, Ritz Media World.
MUMBAI: When it comes to growth in a competitive landscape, a businessman always has to be a firm believer in Darwinism. You either need to bring a better product, or a better price, or both to the table to get customers and scale. Without this value proposition, you remain unnoticed, and staying unnoticed is not something that a brand wants to do.
You have to do all this and also make sure that you stay cashflow positive at the same time. Otherwise, you’re at a real risk of becoming a large hollow balloon that your competitors are just waiting for to explode or implode under its own weight.
As we’ve entered the era of AI, the notion of a product’s efficacy, cost efficiency, marketability, workflow management, and logistics reliability has become increasingly relevant and prevalently impactful. None of this is background noise anymore. It is the difference between bleeding money on traditional media and actually engineering a profitable campaign.
For example, META’s AI Algorithm has finally given us the ability to measure the ‘CREATIVE’ for a business’s promotions. The best part is that we can do so organically. Content that is actually relevant to the target audience gets more views through reach. This tells us exactly how the audience is reacting before we even scale the budget. This is how we have been gifted the ability to provide merit to the madness of the creative process.
So, our process is as follows:
A set of creatives is built for social media
Their performance is closely monitored for reach and engagement.
Based on the best organic performance, we choose the creative.
Make micro adjustments to add a sales proposition and CTA (but keep it subtle)
Publish the modified creative as an ad.
There’s a lot that goes on in between, but this is the basic method for getting it right. And this is just the AI that’s being used by platforms across the world.
AI utilisation is something that has greatly made the creative process a lot easier. As an agency that thrives on coming up with ideas that are out of this world, we have made the most of leveraging AI to bring ideas to life without spending a fortune.
So, this way, the ability to create high-impact brand stories is no longer under the tyrannical gatekeeping of large budget organisations. It is now that merit solely falls on the storyteller.
Now, AI-powered content production and the AI algorithm on Social Media platforms are asking the question: Is your content compelling?. If yes, the audience will watch your content, share it, and engage with it.
And when it comes to keeping budgets down, we can surely say that it holds the capability to execute million-dollar shoots at a fraction of the cost.
For example, we recently came across a creative challenge by a major Real Estate Developer from Gurugram. They had signed a celebrity couple for their brand ambassadorship a few months ago. They were now about to launch their new project, but for some reason, they could not get their shoot done.
What we came up with was to use the likeness of this celebrity couple and place them throughout the project’s feature video. With the help of AI generation, we were able to rebuild a completely new feature video with their brand ambassadors in 2 days, and no additional physical shots were required.
Imagine being able to save 50-60 lakhs in production costs, 15-20 days in production time, and comfortably be ahead of schedule to launch the project.
This has changed the game entirely. With AI, you can now just acquire the likeness rights of celebrities, and you can just build environments and scenarios with them. The balance between creative and artificial intelligence isn’t a battle for control; it is simply the ultimate tool for survival and scale in a landscape that rewards the fastest and the smartest.
