MAM
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams
MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.
Established in 2007, Fullerton India has played a significant role in the evolving financial landscape, and the transformation the firm has undergone resonates in the storyline. It is centred on the belief that every customer has his or her own dreams and aspirations, and is looking for viable avenues to fulfil them. However small or big their dreams, are important to the organisation and are serviced with the same trust and warmth. This has led to – Fullerton India: Rishta Sammaan Ka: kyonki dil aapki nahin sunta, hum aapki sunte hain! Aur aapke sapnon ka samman karte hain. A thought that the customers can relate and connect with their own experiences.
At the launch of the campaign, Ms. Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India, said, “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India – Rishta Sammaan Ka.”
Speaking on the campaign Ms. Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, said, “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally led and directed towards millennials, who seek lifestyle changes for better living. Our digital based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”
The campaign is accompanied by a striking jingle: Chhoti chhoti khushiyon ki chadariya bunta hai. Dil haye apni kahan sunta hai. This will be rolled out across TV, Digital & OOH media in nine languages – Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
