MAM
Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters
MUMBAI: ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young children to germs.
savlon-square-adapt-01With a simple call to action – ‘If you don’t wash your hands with soap, germs will follow you everywhere’ the short film captures actions that might lead to germ vulnerability in everyday school situations. The film with children and the make-believe germs spin a dramatic yet funny narrative that encourages children to wash hands with soap.
Boman Irani, celebrated Bollywood actor, a self-confessed Savlon fan and a staunch believer of hand hygiene said, “Hand Hygiene is critical and the message needs to be inculcated as a habit amongst children not just today but every day. Really appreciate this simple initiative which communicates the message on hand hygiene in such a creative manner. It indeed is a fun video and is a candid capture of children and their reactions to the germs that follow.”
Unveiled in 2016, ITC Savlon Swasth India Mission is designed to encourage behavioural change towards hygiene amongst children through various engaging and entertaining educational initiatives. The initiative has been able to reach more than 3 million students across 12,000 schools in India and continues to enable children as champions of change for health and hygiene.
On Global Handwashing Day, let us take a pledge to help introduce every child to the habit of hand washing with soap before meals and after using the toilet.
quest you to consider the same.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
