Brands
Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices
MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for mobile, for advertisers like telecom providers and media and entertainment companies. The solution will transform mobile video advertising by enabling them to develop and distribute innovative and engaging video advertisements on mobile.
The new solution is an addition to the capitalise component of Tech Mahindra’s VU platform (Video Unlimited) that caters to 4Cs of content: Create, Curate, Circulate, and Capitalize. Through this partnership, organisations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.
Tech Mahindra president, communications, media & entertainment business Manish Vyas said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”
With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.
InMobi Group co-founder and InMobi Marketing Cloud CEO Abhay Singhal said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”
As part of the TechMNxt charter, Tech Mahindra is focused on building an ecosystem that supports collaboration in the real sense. As a step in this direction, Tech Mahindra has collaborated with some of the finest businesses, working with academia, drawing from the millennial workforce and jointly creating cutting-edge technology solutions with partners.
Brands
Practo names Cijo George as vice president of artificial intelligence
New vice president of artificial intelligence to mine healthcare data and sharpen care delivery
BENGALURU: India’s healthtech race just picked up speed. Practo has appointed Cijo George as vice president of artificial intelligence, tasking him with wiring AI deep into the company’s sprawling healthcare platform.
George will steer AI strategy and execution, embedding machine intelligence across care navigation, doctor-facing tools and overall platform intelligence. He will work across product, engineering and clinical teams to rewire how patients search for and access care — and how doctors deliver treatment with greater consistency and precision.
He reports directly to Shashank ND, co-founder and chief executive officer.
Shashank ND said years of building healthcare data across patients, providers and treatment outcomes had laid the foundation for more advanced AI applications. Artificial intelligence, he added, can unlock the value of that data to improve patient outcomes and equip doctors with actionable insights. He described George’s experience in building production-grade AI systems as closely aligned with Practo’s long-term vision.
George brings nearly two decades of experience spanning machine learning, AI platforms and product engineering. Most recently at Observe.AI, he led work on large-scale AI systems deployed by global enterprises. Before that, at Belong.co, he drove platform and AI initiatives focused on search and personalisation in the HR technology space. He also worked with the Advanced Technology Group at NetApp, contributing to machine-learning and data-science projects for distributed systems.
An alumnus of the Indian Institute of Science with a master’s degree in high performance computing, George said the chance to apply AI to directly improve patient experience and clinical delivery drew him to the role. Practo’s scale and its extensive longitudinal healthcare data, he added, offer significant room for innovation.
The move comes as digital health platforms double down on artificial intelligence to boost patient engagement, streamline provider workflows and sharpen decision-making. For Practo, the prescription is clear: turn data into diagnosis, and algorithms into advantage.
