News Broadcasting
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio
MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space – a first in news television industry across the world, wherein a news channel and a brand seamlessly integrate to rebrand a studio.
As a part of this path-breaking strategy, breaking news, interviews, round-the-clock bulletins, and customized news integrations will be delivered from the EbixCash studios, which will enable the brand to penetrate over 100 million homes. EbixCash Studio will mark high visibility across all the platforms of Republic Media Network – Republic TV, Republic Bharat, Republic HD OTT, and Republic World.
The exclusive and high-visibility opportunity ensures that the EbixCash brand will get direct and high-impact visibility each time the news is presented from the EbixCash studio at Republic Media Network. The pathbreaking partnership is a first across the world and will change how news brands integrate with advertisers.
Republic Media Network has become the number 1 news network within a span of 2 years and has been at the forefront of merging technology, innovation, and high-quality content. The market leader in English news has now innovated to join hands with the Robin Raina-led financial disruptor EbixCash, in what promises to change the status quo across the media industry.
With 6000 square-foot broadcasting space, Republic Media Network studios provide ample branding innovation- conducive for the brands to create breakthrough integration which goes beyond the traditional means. Republic Media Network has ideated a straightforward method to deliver EbixCash’s brand image to potential customers, while heightening brand recognition and brand awareness.
Republic Media Network editor-in-chief and managing director Arnab Goswami said, “At Republic, we always work to break barriers and do something innovative. With the first-ever Brand Studio partnership, we are excited to bring a top-notch experience for the viewers and redefine the way the entire world sees brand partnerships.”
EbixCash founder and Ebix Group of Companies chairman & CEO Robin Raina said, “The seamless integration of brand and news as we join our hands with Republic is going to be the next big thing in the world of brand-media collaborations. The Brand Studio partnership takes forward our like-minded ideologies of being end-to-end players and paves way for a multitude of opportunities for the both of us. This is something that has never happened before, and we are eagerly looking forward to it.”
Republic Media Network Group CEO Vikas Khanchandani said, “Republic Media Network has created the world’s first brand-integrated news studio. I am confident that what we have conceived as a brand idea will soon become an industry breakthrough. Being a technology-driven media publisher, we strive to deliver new age experiences for our clients. Considering the large reach and high engagement of Republic Media Network, our partnership will drive immense visibility and impact for EbixCash."
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
