Brands
Mariott delievers extraordinary moments with Mercedes-AMG Pertronas F1 team in Singapore
Mumbai – Marriott Bonvoy, Marriott International’s award-winning travel program, is once again poised to offer its members thrilling, once-in-a-lifetime experiences at the highly anticipated race in Singapore. Ahead of Singapore’s marquee sporting event of the year, Marriott Bonvoy and The Ritz-Carlton invite members to experience the thrill of a race weekend through its partnership with the Mercedes-AMG PETRONAS F1 Team.
This year, the ‘Marriott Bonvoy Sweepstakes: Experience Legendary in Singapore’ will elevate the race weekend for one lucky winner and their guest from select markets including India. Enroll in Marriott Bonvoy for free for the opportunity to experience legendary with a bespoke experience which includes:
. An exclusive Meet & Greet session with Mercedes-AMG PETRONAS F1 Team member, Mick Schumacher
. Behind-the-scenes access and VIP hospitality throughout the race weekend
. Topped off with various surprise and delights throughout the week
Entry to the sweepstakes for eligible members will open from 8 July – 19 August 2024 on https://www.joinmarriottbonvoy.com/SingaporeRace/.
In addition to the sweepstakes, Marriott Bonvoy Moments™ offers members the opportunity to redeem points for an ultra-exclusive experience with Mercedes-AMG PETRONAS F1 Team, inviting them to savor the thrilling world of motorsports up close and fuel their passion amidst the roar of the engines. Fifty packages will be available for bidding from 22 July – 23 August 2024, for more information and packages inclusions check out the Marriott Bonvoy Moments platform.
In 2019, Marriott Bonvoy became the “Official Hotel Loyalty Program” for the Mercedes-AMG PETRONAS F1 Team, and The Ritz-Carlton the team’s first ever “Official Hotel Partner”. The collaboration has resulted in the delivery of stand-out experiences for Marriott Bonvoy members in Melbourne, Montreal, Budapest and around the globe.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
