MAM
Tanishk Bagchi, Darshan Raval & Jonita Gandhi light up this festive season like no other with “Yaari Ka Circle”
Mumbai: McDowell’s No.1 Soda Yaari Jam Originals, has always been an enabler of strong bonds of friendship with fascinating stories of yaari that are brought alive through music. After the massive success of its latest originals “Apni Yaari” by SANAM and “Yaarder Shonge-The Festive Song” by Sunidhi Chauhan and Anupam Roy, McDowell’s No.1 Yaari Jam Originals has partnered with renowned musicians Tanishk Bagchi, Darshan Raval and Jonita Gandhi to release its next original song “Yaari Ka Circle”. The new musical track celebrates the spirit of festivities and encourages everyone to celebrate these moments with yaars rather than being confined in their homes.
The original featuring the trio has been written and composed by the ace musician Tanishk Bagchi. The inspiring track is soulful, lively and full of emotions. The music video has been created and produced by McDowell’s No. 1 Soda in collaboration with Hungama Digital Media Entertainment.
With this original, Tanishk Bagchi, Darshan Raval and Jonita Gandhi, relive the fervor of what it meant to celebrate the festivities together with the whole community. Celebration meant putting up beautiful lamps and lights, decorating homes with Rangolis, exchanging gifts with family and friends, inviting friends and neighbors and celebrating it together. Today, with changing times, we live in a digital world with barely any real connection with the world around us. The song encourages everyone to open to newer friendships and celebrate festivities wholeheartedly beyond the boundaries of the internet. It inspires everyone through the line that defines friendship “Akele Thoda Kam hai, Yaaron se bane Hum hai” to get together with your yaars and families alike.
Talking about the launch of the original, Tanishk Bagchi said, “Growing up in times when we celebrated as a community and not as families, this song reflects the world we live. I loved creating this Festive Melody also looking by the lyrics, ‘Dil ke darwaze ko khol, tatolo rishta naya’, I hope the song inspires the listeners to welcome yaars in their hearts and not just home.”
Adding to it, Darshan Raval said, “I grew up in Ahmedabad where any festival meant getting together, decorating our houses and celebrating it with family and friends. In times where we are only connected over phones, we must step out and celebrate offline too with our yaars.”
“Celebrations are always incomplete without our friends… of course they would be, we’re our true selves when we’re with them. No matter how many pictures we take, or how much we light up our homes, we’ll always feel that disconnect if we don’t spend time with those we love. This track is a reminder that festivities are the best time to have fun and celebrate with our friends and family together,” added Jonita Gandhi.
Amarpreet Singh Anand, VP Marketing and Portfolio Head, Diageo India, said, “McDowell’s No.1 Soda has always believed that celebrations are best when you are with your yaars. The festive season is a time when everyone tries to meet old friends and make new ones too. With this track, we look forward to bringing people together and enjoying the festivities with smiles and loads of entertainment.”
Siddhartha Roy, COO, Hungama Digital Media said, “Music plays an important role in our culture and festivals. It has the power to unite people and encourage a spirit of togetherness. We are glad to partner with McDowell’s No. 1 Soda and create such mesmerizing musical experiences for listeners and viewers worldwide. We are certain that the magic created by Tanishk Bagchi, Darshan Raval and Jonita Gandhi will find a special place in the hearts of the listeners this festive season.”
Soumini Sridhara Paul, Vice-President, Artist Aloud, Hungama Digital Media said, “We are delighted to work with Tanishk Bagchi, Darshan Raval and Jonita Gandhi, three of the most talented musicians that we have in the country. Independent content is fast gaining momentum and is being appreciated for its originality by listeners. We are certain that listeners across the world will be moved by the song’s message and vocals.”
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
