Ad Campaigns
Uber’s new shared mobility campaign to help improve air quality
New Delhi: Uber, the world’s largest on-demand mobility company, announced the launch of #LeaveYourCarBehind, a campaign to encourage citizens to help improve New Delhi’s air quality by sharing mobility assets and choosing options such as ridesharing and carpooling, instead of the one-person-per-car routine. The campaign goes live on November 4, in tandem with the Delhi government’s ‘odd-even’ initiative.
Through this campaign, Uber aims to raise awareness about the impact of personally-owned cars on the city’s air quality, and encourages citizens to come together to pave the way for smarter, cleaner and more sustainable cities. The campaign is being supported by associations like URJA (Apex body of Resident Welfare Association), Delhi Clean Air Forum and the Lung Care Foundation.
Speaking about the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said, “At Uber, we strive tirelessly to solve issues of urban mobility that our cities face today. We believe that magic happens when people come together, and it’s only then that we can truly strive for cleaner and smarter cities in the times to come. Through our #LeaveYourCarBehind campaign, we want to encourage residents to choose shared mobility solutions over private modes of transport.”
With varied mobility offerings such as UberPOOL, Uber Auto, UberMOTO and UberGO, Uber is providing the residents of the National Capital Region a wide range of affordable and reliable transport options to encourage them to leave their cars behind for seamless, affordable, safe and convenient commutes.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
