MAM
Likee’s #DiwaliWishQuiz challenge went viral; Garner Over 108M Views
MUMBAI: Whether you are an ardent Likee user or not, it would have been very hard to restrain from participating in one of its exciting guessing game challenge- #DiwaliWishQuiz. Launched nearly 10 days before Diwali festival, #DiwaliWishQuiz saw massive participation from people across the country garnering over 108 million views with a fan base of 43.7K.
The challenge did not only win the hearts of users, but top influencers such as Ashwitha S (Ashwitha4real), Sudeshna (Sudeshnasworld), Rajeev Rajgor (rajgor_rajeev) and more participated with high enthusiasm and encouraged masses to be part of the challenge. The excitement around the challenge was also felt on the other social media platforms such as Instagram, where users posted dynamic videos with the challenge hashtag. Some lucky users also won exciting gifts such as smartphones, a trendy pair of shoes, and more.
So, what made this new challenge a big hit among the youths?
#DiwaliWishQuiz was unique because unlike other challenges, it was a quiz (of 3 questions set) created by the users and shared with other internet users to guess the right answers. The thrill of the challenge lies in the fact that even though users had to create the quiz within the platform, users were able to share the quiz link with all their friends on different social media platforms or social messaging apps such as Instagram, Facebook, Whatsapp, and others. We bet, for friends taking the quiz was as addictive as it was to create the quiz.
Let's check out the amazing video featuring the #DiwaliWishQuiz challenge
Have you seen anything more entertaining than this? We guess, not!
The App is popularly known for its unique campaigns that bring out the best in users' creativity. In the past few weeks, we have seen some of the most excellent dynamic videos by Likee users owing to the various entertaining campaigns. However, we believe the best is yet to come with Christmas and New Year around the corner.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
