MAM
Marico Limited partners with Future Retail Limited to launch Plastic Recycling Program
MUMBAI: Marico Limited, in line with its commitment to sustainability, has announced its partnership with Future Retail’s format Big Bazaar to launch a plastic recycling program ‘Plastic Lao Paise Kamao’. Aligned with the national agenda on plastic waste management, this initiative is aimed at building awareness amongst consumers around plastic recycling and encourages them to take an active role.
The program enables consumers to submit plastic bottles across 21 key Big Bazaar outlets in and around Mumbai. For each bottle that is submitted, Marico Limited in association with Future Retail offers INR 10 to consumers, which is instantly credited to their Future Pay wallet and can be redeemed against their purchase. The incentive provided is for all products of Marico Limited and also for products of Future Consumer Limited, irrespective of the size of the bottle. The program will be supported by in-store announcements through radio jingles, shelf wobblers, collection units, posters, as well as promotional messages that will be shared with customers.
The Government of India has embarked upon several projects to increase awareness around plastic recycling and to curb the negative environmental impact of plastic waste. This initiative is in line with the Government’s efforts and echoes the sentiments of its “Swachhatha Hi Seva” mission.
Commenting on the partnership with Future Retail, Jitendra Mahajan, Chief Operating Officer- Supply Chain & IT, Marico Limited, said, “This initiative is part of Marico’s broader vision and commitment to address plastic waste management. While 94 percent of Marico’s packaging material used is recyclable, we need to do more. Managing plastic waste is a complex challenge and needs collective action engaging consumers and other stakeholders. We are very happy to join hands with Future Retail to drive the plastic circular economy agenda aligned to the “Swachhatha Hi Seva” mission of the Government. Through this initiative, we wish to create awareness about plastic waste pollution and drive change in the consumers’ behaviour”.
Speaking about the partnership, Sadashiv Nayak, Business Head, Big Bazaar, said, “Every material has a value through-out its life cycle, it is this circular economy approach that encourages customers, businesses and the industry to participate as champions of change. The Plastic Lao Paise Kamao – a closed loop plastic recycling campaign, initiated in September 2018 is part of our wider sustainability agenda to reduce our ecological footprint. The program launched in Big Bazaar stores in Mumbai and parts of Maharashtra has seen increasing number of customers bring back bottles to stores and gain a financial reward in their Future Pay wallets. As a retailer, Big Bazaar is aligned with the Government’s Swachh Bharat Mission and is taking necessary actions in keeping with the Prime Minister’s call for a plastic free India.”
Marico’s sustainability agenda aims to maximise resource efficiency and mitigate negative ecological impact. With our stated purpose to always ‘Make a Difference’, the organisation ensures its action creates a positive impact on all stakeholders.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
