MAM
Desi Melodies collaborates with Likee to promote music video filhall
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Desi Melodies to promote its most-awaited music video Filhall. Composed by famous Punjabi lyricist Jaani and sung by leading singer B Praak, Filhall marks the debut of India's heartthrob Akshay Kumar and the sensational Nupur Sanon into the world of music albums. The song and its music video are focused on highlighting the sentiments of selfless love and commitment. Given the excitement around the launch, over 30 million hashtag views and 50 million impressions are expected and will make the in-app promotion a success.
As the music video is set to be premiered on November 9, Desi Melodies will activate his official Likee account and share the glimpses of the music video on Likee. Besides, Punjabi singer B Praak will also collaborate with select influencers on Likee to shoot some entertaining videos. Likee users can also expect the availability of the newly launched song's file for video integration to make dynamic videos and impress friends.
This collaboration further substantiates Likee's commitment to providing valuable and entertaining content as per the taste of Indian youth. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennials in the most effective way.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating to celebrate India's 73rd Independence Day.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
