MAM
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha
MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of equal education to every MDVI (multiple disabilities with visual impairment) child of the NGO and prepare them to live an independent, confident and happy life.
Muskan Foundation is the only school in Mumbai that provides services to children with MDVI. Besides providing a holistic support to both children and their parents, the NGO is well equipped with trained staff in MDVI who follow multidisciplinary approach to work along with therapists to design a suitable program for the children.
Through this program, SBI Life Insurance will continue to support Muskan Foundation in providing special education and therapy services to children with multiple disabilities and also facilitate counselling to parents and spread awareness.
As per the UNESCO New Delhi report on ‘State of the Education Report for India 2019: Children with Disabilities’, 75% of children with disabilities at the age of 5 years and 25% between 5-19 years do not go to any educational institution. Taking cue from this situation which has been major impediment in India’s economic growth, Ms. Dipti Gandhi’s goal is to provide structured assessment, diagnosis and consultation to the differently abled children.
‘Child Welfare’ has emerged as one of the core themes under SBI Life’s CSR initiatives over the years. The company has leveraged Children’s Day to build a strong property ‘#DilBacchaTohSabAcha’ on Digital to communicate the ‘importance of approaching life with the zest and enthusiasm of a child and to live in the moment free from worldly worries’. #DilBacchaTohSabAcha further acts as a key instrument to advocate SBI Life’s efforts in the CSR space.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
