MAM
Santoor launches ‘Pocket Perfumes’ exclusively for West Bengal
MUMBAI: Santoor, India’s one of the leading Soap Brand has announced the launch of Santoor Deo Pocket Perfumes exclusively for West Bengal. The compact pocket-sized perfumes provide consumers floral fragrance-on-the-go. Packed with fresh floral fragrance,Santoor Pocket perfumes aim to lift one’s mood, instantly and provide themconfidence to take on every moment.
“Targeted at the new-age women who is always on the go,” Santoor Pocket aims to help them “Pocket every moment” across all facets of life. Santoor pocket perfumes are available in three floral fragrances – Grace, Gold, and Poise offering 250 sprays at an affordableprice of Rs. 65 per pack.
WiproConsumer Care & Lighting VicePresident and Chief Marketing Officer S Prasanna Rai said, “Deodorant is an Rs. 2700 croreurban category in India (Nielson 18-19), with pocket perfume-making up 10% ofthe portfolio. At Wipro Consumer Care, we are bullish about this segment andare delighted to launch our latest offering in West Bengal. Pocket perfumecaters to the evolving needs of the modern Indian woman who is constantly onthe go. It is light, convenient and easy to carry ensuring fragrance at herfingertips anytime, anywhere allowing her to pocket every moment in her life!”
Over the years the brand has grown from a single soap brand to soap variants, Talcum Powder, Deodorants, Liquid Soap,Handwash, Facewash and so on and has been constantly launching new brandvariants and new products in tune with market demands and needs. Santoor remains as one of the most aggressive personal care brands in India.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
