MAM
Dailythanthi and Outbrain sign native ad partnership deal
MUMBAI: Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has signed a partnership agreement with Dailythanthi, the leading Tamil media portal with 9.47 Million Unique visitors a day and 42 million Page views a month.
The new partnership will allow DailyThanti to fully leverage Engage suite of tools offered by Outbrain, and enable them to marry editorial curation with personalization, drive audience growth and engagement, and increase revenue opportunities. The Outbrain Discovery Platform will power organic content, driving further recirculation of the publishers own content, but also the amplification of personalized sponsored recommendations.
“We are delighted to collaborate with DailyThanthi and help enhance their digital strategy. Regional publishers are an essential part of Outbrain’s strategy in India, and this new deal reinforces the quality of our network and opens up new audiences to our advertisers. We look to the future with confidence and, therefore, we are very proud to start this collaboration and work with one of the leading regional publishers,” said Outbrain India Head Sandeep Balani.
“Partnering with a smart and innovative company like DailyThanthi, who are open to new formats and technologies is a key to our strategy. This openness to innovation enables sustainable growth. We look forward to giving them the opportunity to rethink their audience experience, and to roll out many new formats over the coming months.” said Outbrain India Director of Business Development Anand Makhija.
Furthermore, this partnership with Dailythanthi increases Outbrain's reach, allowing it to tap into a key regional audience as reaches over a 9.47 million users every month.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
