iWorld
ShemarooMe expands its reach for global audiences
MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse has announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world. ShemarooMe will cater to audiences worldwide and this phenomenal growth has been achieved within a span of 7 months of its official launch in India.
Audiences globally will now be able to enjoy Shemaroo’s entertaining content offered through ShemarooMe from a wide array of categories like Bollywood Premiere, Bollywood Classic, Gujarati, Marathi, Punjabi, Comedy, Devotion and Kids. By expanding its territories ShemarooMe has not only increased the touchpoints and accessibility of its content but has also ensured the grandeur and magic of Bollywood content reaches everywhere and audiences get to enjoy the same. ShemarooMe will use different pricing strategy for different markets and offer subscription-based services to all its audiences. Bollywood Fans across the globe can now take limited day free trial of ShemarooMe to watch their favorite content anytime, anywhere. Additionally, this international expansion will open-up doors for various distribution and marketing tie-ups for the company and its businesses which will lead to growth in the overseas markets.
Outlining the global strategy Shemaroo Entertainment Limited CEO Hiren Gada said, “Our content has resonated with audiences across different geographies and we have a bouquet of offerings on our ShemarooMe app which is enjoyed within all age groups. This combination will allow audiences to satiate the Bollywood buffs in them and stay entertained with authentic Indian masala content at any corner of the world. I am confident that ShemarooMe will be taking Indian content to wider networks with this international expansion”.
Shemaroo Entertainment Limited COO Digital Zubin Dubash said, "We are delighted to announce the global launch of ShemarooMe. With our presence in over 150 countries, we strive to entertain every lover of Indian content the world over.” ShemarooMe’s content will be available across different geographies through Google Play Store, Apple Appstore, Roku and even on Amazon Fire TV. For the consumers convenience, app will be soon available on many more platforms.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
