MAM
Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam
MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range – AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition of classic eyewear unifying functionality and style.
Redefining performance eyewear, Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.
The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses. Delivered in Lenskart's young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweightedness sans the usual marketing rhetoric.
Lenskart.com is committed to pushing the envelope with its out-of-the-box inventions and AIR features extremely lightweight frames and gracefully sleek designs. The newly launched Lenskart Air range comprises of six distinct lines- Air Classic, Air Flex, AIR Signia, Air Sport, Air Wrap, and Air Silicon. For eyewear fanatics, the AIR range is the perfect solution to the problem of heavy glasses and the discomfort of donning such a pair. With its cutting-edge innovation in form and function, delivered by high performance materials and revolutionary technology, the range amalgamates exemplary durability, flexibility and corrosion free material with coolest, trendiest styles.
Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.
On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
