MAM
EaseMyTrip Brings ‘Travelicious Bonanza Sale’ from 25 to 27 Nov
New Delhi : This winter season is about to get all the more exciting with EaseMyTrip’s ‘Travelicious Bonanza Sale’ which kicks in from 0:00 AM on 25th November till 11:59 PM of 27th November, 2019. After grand success of its previous sale campaign ‘Welcome Festive Sale’, where the company has registered a growth of around 27% in transaction value, EaseMyTrip has again brought exclusive deals for its customers, well in advance for them to plan their winter travel.
This sale, comprising of attractive deals is set to support the travel schedules of customers who are planning their winter vacations. So, if you are one of those, book a trip to chill in winters with your loved ones.
Under this campaign, the company is giving customers a chance to avail flat 10% discount on flight booking up to Rs. 2000 off on domestic and up to Rs. 10,000 off on international flights, 30% off on hotel bookings (maximum discount is Rs. 5000) and 15% off on bus bookings (maximum discount is Rs.250).
Bank of Baroda, YES Bank, IndusInd Bank and Federal Bank are the banking partners for this sale campaign. To avail discounts under this offer, customers can make bookings using the promo code: EMTTBS.
The sale starting from 25th November, 2019 ending on 27th November, 2019 will be accessible through EaseMyTrip's website, Mobile site, Android & iOS App and can be enjoyed as instant discount and cash back by applying the coupon code.
So, go and book a great trip for this holiday season!
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
