MAM
Likee becomes digital partner of Panipat Film
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Ashutosh Gowariker Productions as digital partner for its upcoming movie Panipat. The film aims to educate the youth of India on the Third Battle of Panipat, one of the most eventful wars in the 18th century, in Indian history. Set to be released on December 6, Ashutosh Gowariker Productions recently organized a special trailer preview event with the lead actors Arjun Kapoor, Sanjay Dutt and Kriti Sanon. Select Likee users were invited to the special event and were also privileged with a chance to exclusively spend time with the lead actors and click pictures with them.
Likee was the only digital partner of the film with exclusive access to the movie's first trailer preview, along with the star cast of the film. The trailer was later premiered for the public. During the event, select Likeers also got an opportunity for one-on-one interaction with Ashutosh Gowariker, the director and producer of the film. The session was beneficial for Likee users as they leveraged this opportunity to learn many things from the movie director of great substance; who was also nominated for the Oscar awards for his famous film Lagaan featuring Aamir Khan.
Likee has experienced massive growth in India and has emerged as a significant platform for youth to express themselves, showcase their talent and connect with like-minded users. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennial in the most effective way. As the digital partner of Panipat, Likee is anticipated to create a positive impact on the Indian youth. Through this association, select users from Likee were given the opportunity to realize their dreams.
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating to celebrate India's 73rd Independence Day. The platform also announced the launch of exciting new app function, FaceFace which utilizes Likee’s mature AI technology.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
