Brands
Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch
MUMBAI: Vivo, the global innovative smartphone brand, today announced its collaboration with the upcoming season of the 2018 International Emmy nominated Amazon Original Series Inside Edge, for its soon-to-be-launched smartphone in the V series segment – the all new V17. As part of the association, the cast of the highly anticipated Inside Edge Season 2 will be seen in an unboxing video like no other, presenting a new avatar of arch-rivals – Mumbai Mavericks and Haryana Hurricanes. Viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in Inside Edge Season 2 get revealed.
Vivo India brand strategy director Nipun Marya said, “We are excited about our association with Amazon Prime Video for the 2nd season of the Amazon Original Series Inside Edge. Season 1 of the show received great reviews from critics and audiences around the country. The concept of show is very exciting and brings high quality, engaging drama with the backdrop of the sport India loves – Cricket. We, at vivo, are constantly looking for innovative ways to connect with our consumers and creating new and effective marketing platforms that will engage our audiences across the country. Our association with the Amazon Original Series Inside Edge for the launch of the all new V17 is a perfect example of this.”
Amazon Prime Video India director and Country GM Gaurav Gandhi said, “India is a mobile first country and large number of our customers enjoy consuming entertainment on Amazon Prime Video on their smartphones. As we raise the bar in the entertainment space by creating world-class original shows like Inside Edge, we also continuously look at innovative and engaging ways to market this content to our customers – and our association with vivo, one of India’s most trusted mobile phone brands, for the latest season of our International Emmy nominated Amazon Original Series Inside Edge, is a great example of that. ”
vivo has carved a niche for itself with path-breaking innovation and product enhancements in the Indian smartphone market. Its V- series is widely known for its camera upgrades which offered customers the ultimate photography experience. The upcoming V17 will also be equipped with iView display and Super Night camera. Buoyed with its success in the smartphone market in India, vivo will end the year 2019 with another innovative offering in the V-series segment– V17. The smartphone is scheduled to be launched in December.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
