Brands
Weekend Unwind with Rati Tehri
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Rati Beauty co-founder Rati Tehri.
Without further ado, here it goes…
Your mantra for life
Live every moment with gratitude and love. That has been my mantra since day one.
A book you are currently reading or plan to read
I recently finished reading: As Long As the Lemon Trees Grow by Zoulfa Katouh . Made me grateful for zillion things in my life. Gem of book.
Your fitness mantra
One should be like ‘water’. Always on the move.
Your comfort food
A warm bowl of khichdi with a spoonful of ghee.
A quote or philosophy that keeps you going when the chips are down
When you feel like giving up, remember why you started. I love this one.
Your guilty pleasure
Binge-watching classic Bollywood movies with a small block of dark chocolate.
The last time you tried something new
I learnt sound healing and it has been a wonderfully meditative experience. It truely has changed my life. Now not only i do sound healing for myself but for others as well. I see how people feel better with every sound healing session. It’s very humbling.
A life lesson you learned the hard way
Well, I’ve learnt a lot of things in my journey. But that one lesson that is very close to my heart is — patience is not the ability to wait, but how you act while you’re waiting. Everything from our culture to the Shrimadbhagwatgita teaches the same.
What gets you excited about life?
The endless possibilities each new day brings, and our ability to breathe and feel alive. It’s magical. Isn’t it?
What’s on top of your bucket list?
I am obsessed with the Rishikesh for both scenic and spiritual reasons. It remains at the top of my bucket list.
If you could give one piece of advice to your younger self, what would it be?
Believe in yourself and trust the journey. It is all going to be worth it.
One thing you would most like to change about the world
Ensuring that everyone has access to clean water and nutritious food.
An activity that keeps you motivated and charged during tough times
I trust yoga and deep meditation. It keeps me motivated throughout the day.
What lifts your spirits when life gets you down?
Spending time in nature, especially in a garden or nursery. I am a ‘my people’ person as well, so I need my family close and in proximity. It is that instant dose of energy that you get when you have your people around.
Your go-to stress buster
Yoga remains my number one stress buster. I also like having herbal tea, post yoga.
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
