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Santoor Sandal and Turmeric becomes top brand in BARC week 48 rankings
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 November and 29 November 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 48 of 2019.
Top Advertisers:
Minor shuffles were observed in the week 48 rankings of BARC, as compared to the past week. As expected, Hindustan Unilever Ltd remained the top advertiser. It had made 191003 ad insertions on TV.
Reckitt Benckiser reclaimed its position on the second spot, after a minor slip in the past week, with 62287 insertions.
ITC Ltd slipped down a spot to rank third. Its impression count was 61685. Wipro Ltd. climbed up two spots and rank fourth with 44039 insertions.
Ponds India found itself on the fifth spot, two ranks down from week 47, with 42943 insertions.
Other top advertisers in the list were as follows: Godrej Consumer Products Ltd, Brooke Bond Lipton India, Smithkline Beecham, Cadbury India Ltd, and Procter & Gamble respectively.
|
Rank |
Advertiser |
Insertions |
|
|
|
|
|
Week 48 |
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|
1 |
HINDUSTAN LEVER LTD |
191003 |
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|
2 |
RECKITT BENCKISER (INDIA) LTD |
62287 |
||
|
3 |
ITC LTD |
61685 |
||
|
4 |
WIPRO LTD |
44039 |
||
|
5 |
PONDS INDIA |
42943 |
||
|
6 |
GODREJ CONSUMER PRODUCTS LTD |
39458 |
||
|
7 |
BROOKE BOND LIPTON INDIA LTD |
34798 |
||
|
8 |
SMITHKLINE BEECHAM |
27864 |
||
|
9 |
CADBURYS INDIA LTD |
22208 |
||
|
10 |
PROCTER & GAMBLE |
19906 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
The top brands also witnessed little reshuffles in the BARC week 48 rankings. Lux Toilet Soap was replaced from the top slot by Santoor Sandal and Turmeric, which ranked up two places, with 16803 insertions. Lux Toilet Soap came in second with 16504 insertions.
Vaseline Intensive Care Lotion slipped down a rank, with 14410 insertions. Trivago maintained its position on fourth rank with 13699 insertions. Dettol Toilet Soaps re-entered the list at fifth spot after a small break with 12629 insertions.
Other top brands in the list were as follows: Santoor Beauty Soaps, Horlicks, Lizol, Flipkart Video Originals, and Clinic Plus Shampoo, respectively.
|
Rank |
Brands |
Insertions |
|
|
|
|
|
Week 48 |
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|
1 |
SANTOOR SANDAL AND TURMERIC |
16803 |
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|
2 |
LUX TOILET SOAP |
16504 |
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|
3 |
VASELINE INTENSIVE CARE LOTION |
14410 |
||
|
4 |
TRIVAGO |
13699 |
||
|
5 |
DETTOL TOILET SOAPS |
12629 |
||
|
6 |
SANTOOR BEAUTY SOAPS |
12455 |
||
|
7 |
HORLICKS |
11166 |
||
|
8 |
LIZOL |
9966 |
||
|
9 |
FLIPKART VIDEO ORIGINALS |
9860 |
||
|
10 |
CLINIC PLUS SHAMPOO |
9184 |
||
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
