MAM
Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport
MUMBAI: India’s largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.
As per research commissioned by Times OOH, the average dwell time at Terminal 2 is 115 minutes, out of which approximately 10 dedicated minutes are spent at experiential centres. This lucrative business opportunity enabled Godrej Interio to set up experiential centres that offer superior comfort for passengers to experience their products while also offer larger spaces for better display.
Times OOH product head – Airports Dhanraj Israni said, “The Godrej Interio campaign at Mumbai Airport’s T2 Terminal was unique in the way it enabled flyers to experience the brand’s products vis-a-vis a targeted communication, This impactful branding exercise would have a long-lasting positive association in the minds of the passengers. After this runaway success, we are looking forward to using our recently installed modular plug-and-play kiosks to shorten the turnaround time for promotional events at the airport for future endeavours.”
Mumbai International Airport is among the busiest in the world, recording a footfall of over 50 Million Passengers in the last financial year, with the festive season leading to higher footfalls. Given a passenger at Mumbai Airport indulges in shopping twice a month on average, and 97 per cent passengers belong to the elite NCCS A category. Times OOH’s impactful dynamic ad presence along with high visibility was able to deliver significant brand recall and unparalleled value to Godrej Interio.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
