MAM
VMateFilmistan campaign concludes with 7.8 lakh winning participants
MUMBAI: VMate, the trending short video platform concluded its #VMateFilmistan campaign with huge success. Similar to VMate’s Diwali campaign, this campaign also saw a lucky user winning a car as bumper prize. With gifts and rewards raining for everyone, another 5 lucky users won a smart TV each and 10 lucky participants won a smartphone each. Over 4 lakh participants qualified themselves to win vouchers worth INR 2.45 crores and more than 3.8 lakh users won cash prizes worth INR 20 lakhs.
The #VMateFilmistan campaign was yet another blockbuster campaign with participation from over 5 lakh people creating 2 million videos. The campaign became extremely popular for the introduction of unique VR stickers of Bollywood film sets where by just a single tap, creators were able to put themselves into famous movie scenes to make customized videos alongside their favourite movie characters. Overall, the videos created under the campaign garnered over 73 million views, making the campaign a huge success.
India’s First VR Sticker Campaign was a milestone driven challenge where creators got the opportunity to be present on the virtual sets of famous Bollywood movies like Bahubali, PK, Dangal and 3 Idiots and acting out their favorite scenes. Apart from that, the VR sticker of a lion treading in the jungle alongside the video creator emerged as the most loved VR Sticker. These unique VR stickers powered with in-built dialogues, dramatic music and professional EFX witnessed scores of users creating heroic videos while walking with a Lion with fearless attitude.
VMate associate director Nisha Pokhriyal said, "VMate is India's first platform to introduce VR stickers, and by combining it with Bollywood theme, we enabled regular people to take the center stage in movie scenes as lead actors with the help of various easy to use in-built video effects. We have received an overwhelming response from all over India, and are motivated to introduce more such campaigns in the future."
As a platform, VMate has emerged as India's favourite digital medium to celebrate the festivals and also life in general by sharing their life moments in video format. Many Indians are earning lakhs of money via their videos on VMate. Recently, VMate concluded two high-energy campaigns 'Roshan Karo India' during Diwali festival and VMateNach Baliye Lakh Pati campaign in association with India's popular reality show Nach Baliye Season 9. Similar to #VMateFilmistan campaign, both the campaigns received record-breaking participation from millions of users across India.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
