iWorld
DocuBay brings digital content to TV screens with CloudWalker
MUMBAI: DocuBay, the global premium membership video-on-demand platform by IN10 Media Network has joined hands with leading online Smart TV brand CloudWalker. With CloudWalker’s focus on making popular digital content accessible on big screen for the Indian audience with its Smart Screens and Smart TVs, the partnership will enable the CloudWalker users access to DocuBay’s premium library, comprising of high-definition and 4K documentary features across several genres.
DocuBay is the only documentaries specific platform available on CloudWalker 4K LED SMART SCREEN / TV, adding to CloudWalker’s existing content offering across movies, TV shows, Music, Kids shows, popular videos & many more. Through this partnership, DocuBay gets a chance to engage with new sets of audiences and enhance its network among the Smart TV user community.
CloudWalker users can watch DocuBay’s varied selection of international documentaries, sourced from more than 80 countries, spanning a variety of categories. DocuBay’s intuitive interface makes the discovery of films that suit each member’s preferences easy, through specially-curated categories called ‘Bays’ – Nature, Adventure, Travel, Culture, Science, Biography, and more, in addition to PoliticsBay, along with short snackable clips called DocuBytes for viewing on-the-go. The documentary features encompass diverse human experiences and opinions, varying perspectives and narratives, without boundaries of language, race, geography, or nationality.
DocuBay is available all over the world, on the web, smartphones, and smart TV apps.
Commenting on the partnership, DocuBay COO Akul Tripathi said, “We are confident that Smart TV audiences will be significant contributors to the ever-booming content streaming industry, especially for a platform like DocuBay where watching documentary features on the big screen, is a much enhanced experience, especially in 4K. This partnership is consistent with our vision of building a highly engaged community of documentary lovers.”
CloudWalker president Jagdish Rajpurohit said “With digital content being the crux of today’s smart entertainment consumption amongst the Indian audience, we’re glad to introduce DocuBay’s unique and vast collection of documentaries for our users to stream on the big screen. With Content discovery and curation platform built-in CloudWalker Smart Screens/Smart TVs, bringing thousands of hours of global entertainment across Movies, TV shows, Documentaries, Music, Kids Shows & more for the users, our association with DocuBay is surely going to add more value to the content offering and delight the users.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
