iWorld
Amazon Prime Video in 2019: ‘The Family Man’ most watched; ‘Jack Ryan’ most loved
MUMBAI: As 2019 comes to an end, Amazon Prime Video releases its yearly report card on the most loved and binged shows on its platform. The OTT platform, this year launched multiple Amazon Original series like Made in Heaven, Four More Shots Please, One Mic Stand and The Family Man.
With Manoj Bajpai’s digital debut on OTT platform, The Family Man became the most-watched Amazon Original in India to date, a press statement said. Similarly, other Indian Originals – Four More Shots Please!, Made In Heaven were among the most-watched shows in India in 2019.
In the international category, Tom Clancy’s Jack Ryan returned to Prime Video for its second season was most loved one by the members and had the biggest global premiere of any original.
In its year-ender press statement, the digital platform said, “Prime Video India is now watched across the length and breadth of the country in more than 4,000 towns and cities of India.”
Meanwhile, The Marvelous Mrs. Maisel became the most awarded Amazon Original series ever with a total of 16 Emmys, 3 Golden Globes, 5 Critics Choice and 3 SAG Awards in 2019.
‘The Report’ had the biggest global premiere of any Amazon Original movie this year, the statement mentioned.
Besides English, Prime Video is now available in 9 Indian languages Indian languages viz. Hindi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Punjabi and Bengali.
Similarly, the platform mentions that significant selection of Prime Video content now features show descriptions and subtitles in Hindi, Tamil and Telugu languages.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
