iWorld
Amazon Prime Video to premiere exciting titles as year-end festive treat
MUMBAI: With the Christmas and New Year festivities are round the corner, Amazon Prime Video has come up with the treat of exciting titles and all-time favourite international classics.
Prime members can stream a selection of recently released Indian films, including Telugu biopic George Reddy on 25 December, Malayalam cop-chase Jack and Daniel on 24 December and a Malayalam title Sullu on 27 December shortly after their theatrical release.”
Amazon Prime Video to have a digital premiere of Ujda Chaman, exclusively, on the platform within weeks after its release, the statement added.
Ujda Chaman is the story of 30-year-old Chaman Kohli, who suffers from a lack of self-confidence due to premature balding. The film touches upon a social topic of an ordinary bald man.
Ahead of Xmas celebrations, the platform is about to release, some of the popular international titles including New Year’s Eve, Alvin and the Chipmunks, The Polar Express and many more.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
