MAM
White Rivers Media launches the second edition of its annual eBook – ‘How digital changed in 365 ways, in 365 days’
2nd January 2020, Mumbai: The year 2019 has been a game changer for the digital world, especially in terms of global marketing. With advancements in the field of artificial intelligence, data-driven marketing, and voice search engine, the industry saw a fine blend of strategy, ideas and technology.
After the success of the first edition of its eBook, White Rivers Media, one of the most awarded independent digital marketing agencies of 2019 has launched the second edition on how the digital scenario changed in 365 ways in 365 days. The eBook captures the evolving trends and showcases the essence of how a brand can stay on top in today's competitive online landscape.
The eBook has been curated to keep marketers, advertisers and brand managers abreast with the digital innovations and trends that went down in 2019 and is an all-you-need reference guide for all global marketers. It includes all the major changes the industry saw in the previous year and also gives us a glimpse of what to expect in 2020.
From LinkedIn adding new AI tools to improve matches to Facebook offering a glimpse of its work on ultra-realistic VR Avatars, there is a lot that has come to pass. LinkedIn added new interest targeting options for ad campaigns, Google+ got an official end date and Instagram opened its AR Filter Creation tools to all users.
Talking about the launch of White Rivers Media’s latest eBook, Shrenik Gandhi, Chief Executive Officer and Co-Founder of White Rivers Media said, “The speed at which digital is changing every day, it is crucial to be abreast with all new things digital. This eBook is our annual give back to the global advertising ecosystem. I am confident that this eBook shall help not only marketers and students but also every entrepreneur whose business and/or marketing are digital driven.”
Adding to this Mitesh Kothari, Right Brain and Co-Founder of White Rivers Media quoted, “In the world of ever-evolving technology and new age means of doing business, one has to be completely aware of the latest in digital. We have heard it enough number of times that digital is changing every day. This free eBook is our humble effort to showcase the 365 new ways digital changed in 2019. This eBook marks the beginning of our strong slate of eBooks planned for this year for the global advertising ecosystem.”
This eBook comprises of 365 updates from the digital industry that enables one to stay on track with the changing technologies and trends. It is an insightful and compelling read that will give a competitive edge to every business owner, executive, global marketer or individual contributor.
You can download a copy of the eBook here.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
